Joining the cultural field with the desire to serve the country, Vingroup identifies three key goals of the new pillar: preserving traditional cultural values of the nation; promoting creativity and developing art forms; at the same time contributing to creating a new playground where artists are able to promote their talents, contribute to art and live by profession, and be worthy of honor.
To realize this pillar, Vingroup has contributed capital to establish three separate companies, taking on strategic tasks in the cultural and artistic ecosystem.
Vietnam Cultural and Artistic Talent Development Joint Stock Company V-Culture Talents focuses on cultural and artistic education, with the task of selecting, training and developing young talents in the fields of music, performing arts and ethnic culture (such as Cheo, Quan Ho, Vi Dam, Cai Luong, Dong Han Hanh Tai...). V-Culture Talents will not only be a place to discover and nurture future talents, but also contribute to preserving and promoting traditional cultural values by supporting artisans and artists to have the opportunity to develop and work in a professional environment, to contribute and make a living by their profession.
V-Film Cinema Development Joint Stock Company, operating in the fields of film production and distribution, TV shows, photography, recording and music publishing, and V- film also promotes the training of experts in the film industry - from director, screenwriter to actor, creating a common space to promote the Vietnamese film industry, contributing to introducing and spreading Vietnamese stories to the international community.
V-Spirit event Organizing Joint Stock Company plays the role of organizing, promoting and managing cultural and artistic events, exhibitions, conferences and seminars. V-Spirit aims to become a leading brand in the field of organizing professional events in the country, gradually making an impression globally to contribute to bringing Vietnamese artistic and talented products to international standards, enhancing the position of Vietnamese culture.
Sharing about the strategy of expanding the new pillar, Mr. Nguyen Viet Quang - Vice Chairman and General Director of Vingroup Corporation said: We believe that culture is not only a spiritual foundation, a measure of the development of society but also a driving force to create a sustainable future. Building a Cultural pillar is Vingroup's desire to demonstrate responsibility to the community, to the quintessence of the nation's history. The Group aims to create a cultural - artistic space that receives the respect of international people and friends. Here, the spirit of dedication will be honored, creative products will be promoted, and artists will be recognized as worthy of their efforts.
Vingroup's addition of the Cultural pillar to the long-term development strategy demonstrates a long-term vision to contribute to a better life for everyone. This is also a testament to the Group's continuous efforts in creating an elite society, where people live in a rich cultural and artistic environment and individuals develop comprehensive talents.
In addition, culture is also an important foundation for connecting Vietnam with international friends. Through the Cultural pillar, Vingroup will enhance the development of domestic and international exchange programs to bring Vietnamese culture to catch up with global creative trends, strongly stimulating the development of the cultural industry, tourism and domestic consumption./.
