In an announcement on March 26, Big Hit Music said that it had discovered many cases of violations related to slander and violations of the Law on Information and Communication Networks. Some individuals have been administratively sanctioned after being concluded to have posted false content, affecting the group's reputation.
Notably, the company identified signs of organized activity on many online platforms. Accordingly, negative articles were posted simultaneously, accompanied by comments aimed at attacking BTS, creating a negative spreading effect. "We recorded coordinated operating models on many online communities, where malicious content is spread systematically," a company representative said.
Faced with this situation, Big Hit Music affirms that it will pursue legal responsibility to the end for relevant individuals and organizations. Acts such as spreading false rumors about albums, performances or art products of BTS, as well as intentional negative commentary campaigns, are all subject to handling.
The company also said that it has expanded its specialized team to monitor and collect evidence related to malicious posts. It is noteworthy that even content that has been deleted may still be subject to legal liability. "There will be no leniency or reconciliation in cases of serious violations," Big Hit Music emphasized.
Besides the issue of defaming, the company is also particularly concerned about the situation of intellectual property infringement. Coordinating with functional agencies such as intellectual property management agencies, customs and specialized investigation forces, Big Hit Music is strengthening control over the supply of illegal goods, from wholesale to points of sale around the concert venue, as well as unlicensed online platforms.
According to a company representative, the illegal use of artists' images and brands not only violates the law but also poses financial risks for fans when buying poor quality products. The company recommends that fans avoid buying goods of unknown origin to protect their own rights.
Big Hit Music's drastic legal move is seen as a step to re-establish a healthier online environment for artists, in the context of increasingly sophisticated acts of defaming and copyright infringement.
