On February 27, Kpop group Blackpink released the mini album "Deadline", including the title track "Go", the pre-released song "Jump" and the songs "Me and my", "Champion", "Fxxxboy".
While the opening song "Jump" (released in July 2025) combines Korean and English lyrics in the true Kpop style, the 4 new songs in the album "Deadline" are all entirely in English, marking a new chapter towards the group's global pop music market, promising to stir up the world stage.
This is Blackpink's next album after more than 3 years, since the album "Born Pink" in 2022, so the group's achievements are also noticed.
According to the Hanteo platform, as of 7:44 PM (Korean time), the album "Deadline" has sold 1,448,481 copies (continued to be updated until the end of the day).
In particular, although the first day has not ended, "Deadline" is currently the album with the highest first-day sales on Hanteo of Blackpink, surpassing the album "Born Pink" which reached 1,011,266 copies on the first day on Hanteo.
Blackpink also became the first girl group in Hanteo's history to have many albums sold more than 1 million copies on the first day of release (Deadline and Born Pink).
Deadline" has now broken the best-selling album record on the first day on Hanteo of the Kpop girl group, surpassing aespa's album "My World" which reached 1,372,929 copies (in 2023).
The title track "Go" released on platforms also immediately caused a fever. The MV "Go" recorded 1 million views on YouTube after only 8 minutes of release, and has now reached 8.5 million views after about 6 hours.
This is a special song, because after 10 years of working together, "Go" marks the first time all 4 Blackpink members - Jisoo, Jennie, Rosé and Lisa - have participated in writing lyrics for a song. Rosé also participated in the songwriting stage for "Go".
The MV "Go" received positive feedback for its grand and eye-catching investment in terms of visuals. Set in the sea and the vast space of the earth, the MV focuses on honoring each member in the group through images with warrior, epic and cosmic colors.
On social networks, many opinions say that this is the most different and classy MV in Blackpink's career in terms of image.
Regarding the musical aspect of the song "Go", Billboard magazine assessed: "From Rosé's opening line: "I am carrying out a mission/I am in control of everything", it exudes an urgent and emotional feeling, making listeners nervous and waiting for the next order.
On the background of vibrant electronic synthesis supporting Rosé and Lisa's clear voices at the beginning; Jennie switches to a stronger tone when declaring: "Follow my drumbeat/Because when I call, you will have to come", making listeners completely drawn in; before Jisoo boldly orders: "You can only move when I allow it".
The rhythm explodes, listeners are drawn into the vortex of powerful synth sounds, rushed in one of Blackpink's most creative transitions to date.
Like some of their best singles, this song also acts as a group's own manifesto, with the chorus "Blackpink'll make ya...Go" making the audience scream at the end of the song.
Although the song has a strong, distinctly edgy color (most clearly shown in Jennie and Lisa's rap part), it still has a delicate softness (Rosé's faint sadness in the pre-duet and Lisa's honey-sweet voice at the beginning).
This contrast has summarized the two-sided nature and diversity that Blackpink represents right from the time the group's name was introduced. "Go" is not only the best song in the Deadline album, but also a typical representative song for Blackpink".
