Gameshow explodes again
A series of new programs such as Em xinh say hi (song talent song), acted stage (athletics - challenge game), gia vuon ( exploring regional culture - life), or shows with military and police colors such as Sao nhap ngu and So dao dao dao have quickly attracted a large audience.
The change is not only in the theme, but also in the way of investing in production. The units are implementing programs to spend a lot of money on recording equipment, set design, creative scripts and communication activities, in order to bring more attractive experiences. Thanks to that, Vietnamese game shows no longer stop at pure entertainment, but also bring experiential, educational and inspiring elements.
"opposing the front" but not competing directly
One of the interesting highlights this year is the parallel appearance of two programs about the armed forces: Star Enrollment 2025 and bravery Soldier. While the Star of Military Service has gone through 15 seasons, building a solid brand, the brave Soldier brings the experience for the first time an artist transforms into a People's Public Security soldier.
Many people predict that the two shows will "compared" to the audience, but the representative of the production unit Sao nhap ngu affirmed that the more meaningful programs are released, the stronger the market will be. Instead of competitors, these two shows are considered complementary to each other, helping the public better understand the work and life of the forces, thereby spreading the love of the homeland.
Not only stopping at existing programs, from September onwards, a series of famous game shows continue to " lose". Familiar names such as 2 days 1 night, Running Man Vietnam, Say Hi Brother season 2 have set a broadcast schedule. In particular, Running Man Vietnam attracted attention with the return of Tran Thanh, while Anh trai say hi season 2 gathered many famous artists, promising to continue to be a launching pad for young singers.
The first season of Say Hi Brother created a strong effect, bringing elaborate performances, from which the audience expected the second season to continue to explode. The producer also revealed that the long-term goal of the program does not stop at television, but also extends to a series of music nights and cultural activities, contributing to building a sustainable entertainment industry.
Changes in production thinking
According to many media experts, the biggest difference of Vietnamese game shows today is the long-term thinking. Instead of exploiting repetitive content, the producer aims to build a brand, making the most of resources to reach many audience segments.
In the context of the development of social networks, audiences have countless entertainment options, and the pressure to innovate for producers is increasing. To retain viewers, game shows must continuously create, improve the quality of staging and content. This is also the reason why production units are not hesitant to invest heavily in technology, art, and music, so that the program is both trendy and catches up with the tastes of young people.
With increasing quantity and quality, it can be affirmed that Vietnamese game shows are in the period of great prosperity. Each program has its own color, from pure entertainment, physical challenges, to programs with social and cultural messages. This richness helps the audience have diverse choices, while motivating production units to compete healthily and improve quality.
It is forecasted that from now until the end of 2025, many major game shows will continue to "confront" each other during the same broadcast time frame. However, instead of worrying about audience division, most producers believe that the market is attractive enough, as long as each program is done well and has its own value.
It can be said that the explosion of game shows not only reflects the increased entertainment demand of the audience, but also proves the maturity of the Vietnamese reality TV industry. In the context of fierce competition from digital platforms, the fact that game shows still maintain their appeal, even grow strongly, is an optimistic signal for the entire entertainment market.
From this success, it is expected that in the coming years, Vietnam will not only consume international formats but also create programs with its own mark, capable of spreading to the region and the world.
