Huong Giang has affirmed her position as one of the entertainment artists who always have a strategy to heat up their name.
Her participation in Miss Universe 2025 is essentially a communication strategy. Huong Giang also knew that her participation in Miss Universe would cause controversy. Whether she achieved success or lost everything at Miss Universe, Huong Giang has also won big in the media, rekindling her name - which has always been involved in scandals in recent years.
After the boycott, Huong Giang has many directions and strategies to return to showbiz very methodically.
In recent years, Huong Giang has shifted her focus to the role of a producer, which is predicted to be a lever to help her have a large source of income.
According to statistics from Social Blade, with more than 1.78 million subscribers on Youtube, this platform brings Huong Giang an estimated 558 - 8,900 USD per month (equivalent to 14.7 - 234.5 million VND) and an estimated 9,600 - 154,000 USD per year, equivalent to nearly 4 billion VND per year at the highest level.
In addition, the media boost from the Miss Universe 2025 contest will continue to help Huong Giang conquer new financial heights in the future.
Even though she did not make it into the Top 30 finals of Miss Universe 2025, Huong Giang still achieved media and personal branding achievements beyond the competition framework, creating a solid foundation to increase her salary.
Huong Giang being the first transgender representative of Vietnam at Miss Universe has created historical attention, attracted international media and made her name mentioned continuously.
Huong Giang is one of the contestants with the largest number of followers and interactions on social networks in the contest (reaching about 4.3 million followers on Instagram), showing her strong influence on the public.
Being in the Top 3 of the community project "Beyond the Crown" has expanded Huong Giang's personal brand, especially in the field of gender equality and the LGBT community.
The above marks help Huong Giang enhance her position and influence, and this directly increases the value of her advertising contracts, brand ambassadors and fees for attending events and TV Shows.
The international coverage from Miss Universe 2025 opens the door for cooperation with global brands, where the fee is often significantly higher than the domestic market.
"General contractor" salary
Huong Giang's change direction and success as a producer is the most important factor in helping her increase her income sustainably.
Instead of only receiving salaries as artists, as producers, Huong Giang controls the entire process: from ideas, production, communication to copyright.
Income is not only personal tax, but also profits from the entire project including: sale of program copyright, package sponsorship contract, advertising revenue. This profit is often many times higher than the usual salary of an artist.
The producer's fee is no longer calculated in the form of a performance's remuneration, but is calculated in the percentage of profit or a very large fixed fee for the entire project.
When switching from the role of an artist to a creator and manager, Huong Giang's brand value was multiplied by the scale of the project, far exceeding the figure of 4 billion VND from YouTube to reach the revenue threshold of tens, even hundreds of billions of VND from large projects.
