Contributing to shaping the destination brand
In the context of strong development of digital transformation and social media, the press continues to affirm its important position in promoting the image of destinations, accompanying tourism businesses in efforts to expand markets and position brands.
Commenting on this role, Ms. Nguyen Nguyet Van Khanh - Director of Marketing Department, Vietravel Tourism Company - said that throughout the development process of the tourism industry, journalism has always been an existing bridge between destinations and tourists, not only providing practical information but also contributing to inspiring and arousing the desire to explore; the press also constantly reflects positive changes, new tourism products and services, as well as recognizing the efforts of localities and businesses in improving quality and diversifying experiences for tourists.
In-depth articles and reports, impressive images, and multi-dimensional perspectives from the press are the " mirror" that truly and vividly reflects the image of a friendly, dynamic, and hospitable Vietnam.
Especially in Ho Chi Minh City - the leading economic, cultural and tourism center of the country, the press has contributed to clearly depicting a modern, open city but still rich in historical and cultural identity. Through the lens of the press, the image of Ho Chi Minh City is constantly being renewed, approaching the international tourist community closer as well as arousing pride in the hearts of the city's people" - Ms. Van Khanh emphasized.
Ms. Tran Thi Bao Thu - Marketing - Communications Director, Vietluxtour Company commented that the press plays an indispensable role in the development process of the destination, helping to reflect, analyze, spread and interact between the destination and the public, the market and tourists.
Not only contributing to positioning the Vietnamese tourism brand in general and Ho Chi Minh City in particular, the press also helps to widely spread the communication messages of the destination that you want to reach the public and target customer markets. In particular, with the international tourist market, tourists who want to come to Vietnam can only refer to this reputable information channel.
Accompanying to promote sustainable tourism development
From the perspective of a travel agency in Ho Chi Minh City, Mr. Pham Anh Vu - Deputy General Director of Vietnam Tourism Company - highly appreciated the role of the press, especially Lao Dong Newspaper, in building the image of the destination as well as supporting businesses to approach tourists effectively. In-depth articles, objectively reflecting on products, services, and major tourism events of the city not only spread the brand of Ho Chi Minh City, but also help businesses promote new products, stimulate domestic and international tourism.
The company hopes that Lao Dong Newspaper will continue to increase its articles on new products, experience trends, stimulus programs, and promptly reflect the difficulties and problems of the business. In addition, organizing forums, seminars, and connecting businesses with readers will help increase the spread, supporting Ho Chi Minh City travel businesses to improve their competitiveness in the context of constantly fluctuating markets.
Ms. Van Khanh hopes that Lao Dong Newspaper will continue to promote its strength as a prestigious, in-depth, and wide-reaching press agency to accompany the tourism industry in general and travel businesses in particular in promoting the image of destinations, spreading cultural and social values and promoting sustainable tourism development. The unit hopes that Lao Dong Newspaper will promote specialized articles on tourism, promptly reflect new trends, introduce good models, effective initiatives from practice, as well as contribute to improving the tourism business environment.
According to Ms. Bao Thu, with the trend of globalization, competition is no longer on the scale of enterprises with enterprises but has turned into competition between localities and between countries to effectively access target markets. Therefore, businesses always have a plan to cooperate in communication with press agencies to build a comprehensive, fast and active information environment, create new opportunities, expand cooperation, promote trade, and attract investment.
"Through the press's lens, the image of Ho Chi Minh City is constantly renewed, reaching closer to the international tourist community as well as arousing pride in the hearts of the city's people" - Ms. Nguyen Nguyet Van Khanh - Director of Marketing Department, Vietravel Tourism Company - acknowledged.
