On July 11, the leader of the Hue City Department of Tourism said that the hotline 0234.3828288 could not be contacted because it was in the process of carrying out identification procedures with the Ministry of Public Security. In June 2025, the Tourism Promotion Center submitted the application through the Ministry's Public Service Portal and is waiting for processing.
Faced with that situation, the center has proactively contacted VNPT to temporarily restore the line's operations to receive feedback and recommendations from people and tourists.
"The hotline has now resumed operation. Hue City leaders have met to direct relevant sectors, assigning the police force at the ward level after the merger to coordinate with the tourism sector to promptly receive and handle feedback from tourists, Mr. Truong Thanh Minh - Director of the Tourism Promotion Center - informed.
Previously, Lao Dong Newspaper reporters received feedback from people and tourists about not being able to connect to the hotline when there was an incident or needing support during their travel in Hue.
According to Director of Hue City Department of Tourism Tran Thi Hoai Tram, in the first 6 months of 2025, Hue welcomed about 3.3 million visitors, an increase of 71%, compared to the same period in 2024 and nearly 40% compared to 2019 - the time before the COVID-19 pandemic. Of which, international visitors reached 1.1 million, tourism revenue is estimated at VND 6,371 billion, up 59% over the same period.
The National Tourism Year - Hue Festival 2025 is a big boost, helping the locality organize a series of outstanding events such as: Opening Ceremony, "Hue - Capital of Cuisine" Festival, 14th Dong A Local Government Conference, promotional programs in France, Italy, Germany, Switzerland...
Hue is also implementing many key projects such as: Buddhist tourism, community tourism, farmstay, developing culinary tourism passports, digital maps andamtrip with Korean partners.
Currently, Hue City has 890 accommodation facilities with more than 22,700 beds; of which 202 are hotels, 23 are 3-5 star hotels. The Department has issued 266 tour guide cards and organized professional development classes.
The promotion strategy through the Visit Hue ecosystem continues to be effective, with many videos broadcast on CNN, Vietnam Airlines flights and international media channels, contributing to raising the Hue tourism brand on the regional and world map.
