The ranking is announced by the Asian Brand Research Institute. This achievement continues to affirm Jennie's appeal as a solo artist as well as her wide influence in the global K-pop music scene.
The K-Brand Index 2025 chart in the K-pop music field is built on the analysis of 5,111,910 online data collected from January 1st to 31st, 2026. This data focuses on songs in the Top 30 Melon Chart TOP100 of 2025, combining public interest, media coverage and feedback on social networks.
At the top of the list, "Like Jennie" is considered a song that creates an impression beyond the scope of fans, receiving widespread positive feedback from the general public. Mr. Ryu Won Sun, head of the Asian Brand Research Center, said that the song not only achieved good results on music charts but also became a strong spreading phenomenon on social networks. Many K-pop artists and idols from different companies also participated in dancing or sharing songs, contributing to expanding the influence of the product.
In the following positions in the Top 10, DAY6's song "Time of Our Life" ranked 2nd, while Rosé's "APT." ranked 3rd. The remaining names include "Good Goodbye" (Hwasa), "Drowning" (WOODZ), "I'm a Firefly" (Hwang Garam), "Sudden Shower" (ECLIPSE), "Attitude" and "Revel heart" (IVE), along with aespa's "Whiplash". The list shows the diversity of music styles as well as the competitiveness between solo artists and bands.
In terms of content, "Like Jennie" carries the message of self-affirming personality and unique style. The song honors the image of an artist that cannot be copied, and at the same time expresses the spirit of leading trends instead of chasing after standards. This message is clearly expressed through the lyrics and images in the MV, contributing to creating a strong spread, especially among young people interested in fashion and popular culture.
Observers believe that the success of "Like Jennie" reflects the increasingly clear trend of K-pop, when artists not only compete in music but also in personal brand value and global influence. For Jennie, the title "Song of the Year 2025" from the K-Brand Index is considered an important recognition step for solo activities, while consolidating her position as one of the most influential female faces of K-pop today.
