Where is the bottleneck?
In November, at the Conference on implementing Directive No. 30 (August 29, 2024) of the Prime Minister on developing cultural industries organized by the Ministry of Culture, Sports and Tourism (MCST) in Da Nang City, there were many opinions pointing out the difficulties that have existed in developing this field.
According to the assessment of the Department of Culture and Arts (Central Propaganda Department), the cultural industry has not yet developed commensurate with the country's distinct potentials, outstanding opportunities, and competitive advantages. Copyright infringement is increasingly common in many different forms, causing serious consequences. Investment resources for the cultural industry are not commensurate and are still scattered. According to this agency, the mobilization of non-state resources and the public-private partnership method have not met requirements.
Meanwhile, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that the problem of the cultural industry is to solve bottlenecks to encourage and promote businesses to participate in development.
The imprint of private enterprises and the path of cultural industry
There is no need to argue much about the success of the two concerts “Anh trai say hi” and “Call Me by Fire”. Especially the number of audiences has broken all records in the shows up to now, including BlackPink’s shows last year. Behind these shows are Yeah1, the production unit of “Call Me by Fire” and DatVietVAC, the production unit of “Anh trai say hi”.
Director Viet Tu shared with the press: "The production team of "Anh trai say hi" and "Call Me by Fire" need to be recognized as necessary pioneers of the current entertainment industry.
Products like this are a big boost to break the ice in the market, a premise for developing cultural industries, including the performing industry. To develop the cultural industry in a more sustainable direction, we still need the cooperation of the whole society, not just individual businesses or projects.
At the scientific workshop “Public-private partnership in cultural development” organized by the Vietnam National Institute of Culture and Arts Studies (VNICA) and the Ho Chi Minh City Institute for Development Studies in Ho Chi Minh City on December 16, many proposed solutions to remove difficulties in the legal framework and bottlenecks in public-private partnership in culture were mentioned. In particular, solutions were proposed to perfect and synchronize the legal framework, incentive and preferential policies for each field and ensure the specificity of the cultural field.
Associate Professor, Dr. Nguyen Thi Thu Phuong, Director of the Vietnam National Institute of Culture and Arts, pointed out that public-private partnership, in a broad sense, is a form of attracting social resources to participate in the development of appropriate fields and industries, contributing to the socio-economic development of the country and the locality. In this form of cooperation, both public and private parties equally contribute resources, means of production and share responsibilities, benefits and risks to serve the interests of the community.
Of course, the success of the two concerts “Anh trai say hi” and “Call Me by Fire” only stopped at the event level and only showed the potential and the way forward. Meanwhile, the cultural industry is a broad concept. An event that impacts the development of the cultural industry must be accompanied by effects and efficiency in a whole chain of aviation, tourism, and derivative services.
When mentioning the success of the two "Brother" concerts at the online conference summarizing the work of 2024 and deploying key tasks of the culture, sports and tourism sector in 2025 on December 18, Prime Minister Pham Minh Chinh suggested perfecting and removing institutions in the direction of mobilizing all resources for development.
