Although works such as "The Golden Department of Foreign Affairs" or "The Ghosts House" still maintain attention, box office revenue has not maintained the strong growth momentum as in the early stages of release.
The film "Foreign Golden Department" currently has a total revenue of up to 47 billion VND, of which the revenue on October 24 reached more than 330 million VND. Although this is a remarkable number, compared to the impressive starting revenue, this film is showing signs of stagnation and is not creating a strong breakthrough. This reflects the fact that Vietnamese films, despite great attention at first, are unlikely to maintain long-term appeal.
At the same time, "Nha mat", a horror film that has just been released in theaters, had a quite impressive move with a revenue of nearly 3 billion VND and reached nearly 200 million VND on October 24. However, this film cannot be compared to previous "blockbusters", and the project still faces fierce competition from other films in the same genre.
Another film, the concert film "Fatherland in the Heart", although receiving attention from music lovers, the revenue of this film on October 24 only reached 80 million VND, the total current revenue is only 1.5 billion VND. This is a testament to the difficulties of Vietnamese films in maintaining their appeal on the big screen, despite still having a certain number of audiences.
Movies such as "Body Eater", "The War in the Air" and "The Wind Still Blows" also recorded a significant decrease in revenue. "Body Eater" has dropped to 4th place with total revenue reaching 78 billion VND, but on October 24, the film only earned 74 million VND. "Death in the air" and "The Wind still blowing" also only reached 52 million VND and 44 million VND on the same morning, clearly showing the strong decline in recent times.
Although the Vietnamese film market has had great success in recent months, it is currently facing a cooling down. The fact that the films cannot maintain their appeal after the initial release stage has forced producers to find ways to improve the quality of content and improve their release strategies to ensure long-term attraction from the audience.
