On July 9, in Hanoi, the Ministry of Culture, Sports and Tourism, the Ho Chi Minh City People's Committee and the Vietnam Advertising Association jointly directed and organized; the Department of Grassroots Culture, Family and Library (Ministry of Culture, Sports and Tourism), the Department of Culture and Sports of Ho Chi Minh City announced the launch of the Vietnam Creative Advertising Award - Van Xuan Awards 2025.
Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association, Co-Head of the Organizing Committee - said that the award aims to contribute to creating an important foundation in the strategy of developing the cultural industry, soon realizing the Project to build and promote the national brand: "Vietnam Creative Advertising Award" for the period 2020-2030 of the Ministry of Culture, Sports and Tourism.
In 2025, the Award continues to position the value of breakthrough, new and full of national pride, opening the journey to find national identity through creative lenses in the spirit of "Pride of Vietnam".
Mr. Tran Viet Tan - Vice President of the Vietnam Advertising Association, Chairman of the Board of Directors of VINAMA - said that the award has promoted its role as a connection between management agencies, businesses, experts and the creative community, especially connecting and nurturing the young generation - a force that will contribute to shaping the appearance of the Vietnam Advertising industry in a professional, creative and sustainable direction.
The time to open the gate to receive entries is from the date of announcement until October 20, 2025. Select and evaluate the entries for the final round from October 30 to November 10, 2025. The closing ceremony and award ceremony are expected to be held in Ho Chi Minh City at the end of 2025.
The Vietnam Creative Advertising Award - Van Xuan Awards is an annual award initiated by the Ministry of Culture, Sports and Tourism in coordination with the Vietnam Advertising Association.
In 2023 and 2024, more than 2,200 entries, more than 350 participating brands and nearly 200 accompanying experts showed strong attraction in the creative community, proving the role of connecting creativity and the public.
