When the fanpage officially becomes part of the game
In recent days, debates related to "Anh Trai Vuot Ngan Chong Gai" 2026 have not originated from a performance or elimination result, but from a special award of the program.
After Performance 4, American Element Alliance was managed by the program's fanpage for 5 hours. At the end of this time, Dong Hung posted a thank you post to 9 backstage departments but did not mention the dancer, choreographer and stylist, causing controversy on Threads.
The male singer then explained that he wanted to pay attention to those who are rarely mentioned, while dancers and choreographers are often thanked by artists after performances.
It is worth mentioning that the debate does not stop at whether Dong Hung "thanks you less" or not.
Dancer Kim Anh then publicly apologized to Dong Hung, the artists of the Nguyen To - My Man Alliance, the audience and the crew. She admitted that she hastily let personal emotions overwhelm and had inappropriate actions.
OH Dance Team - the unit with dancers cooperating with the program also spoke out, saying that some individuals had posts or inappropriate language, and announced that they would review the relevant personnel.
On September 18, the matter continued to have new developments when dancer Kim Anh was confirmed to no longer accompany the program after controversies on social networks.
This is a notable example of how an interactive activity can go beyond the original intended range.
What is 5 hours of interaction for?
From a media perspective, the official fanpage is not only a place with a large number of followers, it is also a channel representing the voice of the brand.
This creates a paradox of "takeovers" when reducing control creates a natural, surprising feeling and makes the audience excited. But the less control, the more the brand faces the risk of the message being misunderstood beyond its original intention.
A screenshot when leaving the original article still bears the name, logo and identification mark of the fanpage. Viewers may then not know whether the content was posted by the program crew, artists or the person currently in charge of administration.
Deloitte's risk management research once showed that 87% of more than 300 surveyed business leaders assessed important reputation risks as equal to or higher than other strategic risks. Social media also makes small problems likely to escalate faster than before.
With an entertainment program, what is bet on is not only the fanpage image. It is also the audience's belief in the results, the relationship between artists and the crew and the image of partners appearing together in the program ecosystem.
Therefore, the problem is not necessarily to stop "power-giving" activities. Conversely, this is still an effective way to create content when reality shows are increasingly dependent on the fan community and discussions on social networks.
According to media expert Hoang Van: "The issue lies in the limits of the granted rights, which content can be joked about, which issues should not be touched; which articles need to be clearly marked as the content of the game; and especially, who is ultimately responsible before information appears on official channels.
The case of "Anh Trai Vuot Ngan Chong Gai" shows that 5 hours of fanpage administration can create thousands of discussions, but the life cycle of a screenshot can be much longer.
In the race to gain attention on social networks, interaction is an asset. But when attention is created by giving voice on official channels, the brand that gives away is not simply a fanpage password, but a part of the right to represent itself".
