The series of comedy game shows has just "disappeared", stopped production, stopped broadcasting, showing a rapid change in the tastes of television audiences.
Just 5-6 years ago, comedy game shows were popular, covering all channels, and produced in many formats (scenarios). We can mention a series of programs such as "On giauoi anh here", "Challenge of famous comedies", "Challenge of the Young and the Young", "Laughing Through Vietnam", "The Whole Company of Comedy", "The Smile" series of comedy and entertainment game shows that are densely produced have turned Hoai Linh, Tran Thanh, Truong Giang, Viet Huong into "powerful" on television.
The quartet Tran Thanh, Truong Giang, Hoai Linh, Viet Huong were once considered the "power quartet" when the game show was so popular.
However, the overlap in the way comedy is built, the easy-to-laugh, the increasingly lost momentum in humor... have caused comedy game shows to lose their appeal.
In addition to comedy game shows, entertaining game shows, dating game shows and bolero competitions are also showing signs of being outdated.
The explosive development of reality TV shows such as Anh trai say hi, Anh trai vu ngan cong gai, Chi dep dap gio, Em xinh say hi, to travel and culinary programs such as Dai trang ruc, 2 ngay 1 dem, Gia dinh Haha... is a shift and reorientation of production methods and long-term strategies in game show production.
If comedy and bolero game shows are only entertaining and the scripts are old and boring, then a series of reality TV shows clearly demonstrate the business strategy of the producers.
Producing reality TV shows is only part of the business strategy. When the show gained attraction, a series of large-scale concerts were held on a large scale, selling out tickets, attracting tens of thousands of audiences to participate, helping the producer " make money".
When orienting the development of cultural industrialization, industries from performance organization to game show production are all oriented in a long way, deeply developing brands, creating a strong influence - instead of just stopping at simple entertainment programs.
Talking to Lao Dong reporter about the rapidly changing TV show production market, Ms. Ngo Thi Van Hanh - General Director and member of the Board of Directors of YeaH1 - the organizer of Anh trai vu ngan cong gai, Chi dep dap gio said: "The Vietnamese entertainment market is changing dramatically. The audience needs, even thirsty, meticulous content, large investment, positive and spreading value. We see that need, and identify this as an opportunity to develop large-scale entertainment shows, both artistic and commercialized, copyright- expand, and accompanying services.
In addition to music reality shows and a series of tourism reality shows, this is how producers "define" the show production method, closely following the orientation of the cultural industry strategy.
In the context that the performing industry and cultural tourism are among the 12 spearhead industries of the cultural industry, the explosion of music and tourism reality TV is considered " temporary, favorable, harmonious".
In addition, audiences are increasingly demanding and strict in choosing "regular" when watching entertainment programs, they are no longer satisfied with the boring way of making people laugh, or simple bolero singing competitions, producers are forced to have clear and specific strategies, it is time to " pour money into" quality, novel programs to build a brand and go the long way.
The quality program will create a strong spillover effect, helping producers harvest and make a profit from multiple platforms, from exploiting concert ticket sales to advertising revenue from all channels.
