The announcement was made through Saweetie's official channels on July 25 (Korean time), receiving a warm response from fans around the world.
This collaboration combines TWICE's bright, dynamic pop style and Saweetie's confident rap voice, creating a multi-genre collaboration that could be an important step forward in both of their careers.
For TWICE, this is a step closer to the American hip-hop community, while Saweetie is expected to reach a wider international fan base through the global appeal of K-pop.
A behind-the-scenes video filmed at JYP Entertainment's headquarters attracted attention. The video shows Saweetie dancing with the TWICE members, in a seemingly comfortable and collaborative setting. The film gives fans a brief look at the preparation process and the interaction between artists.
Before the official announcement, fans were speculating about a potential collaboration after Saweetie posted a short video recording her dancing to the melody of TWICE's This Is For song on social media.
This project is also noted for its cultural significance. By combining elements of American K-pop and hip-hop, "Superstars" reflects the trend of music convergence taking place between regions and genres. With the growing global influence of K-pop, this single is expected to attract attention both in Korea and internationally.
