Originating from a small ice drink production facility serving beverage needs in Southern Vietnam, SABECO has continuously strived to reach high, inheriting the pioneering spirit to overcome many stages of transformation, and writing a sustainable heritage.
The 333 steles of beer, Saigon Beer have witnessed and preserved countless memorable moments: from cozy family gatherings, explosive victories of the national team, to important national festivals. SABECO's greatest heritage is those beautiful memories, cherished and cherished through each generation.
Not only a witness to the transformation and progress of the country, SABECO today has become a companion of Vietnam - a brand with a pioneering spirit, the desire to rise up, representing national pride, innovation and progressive Vietnamese identity. With the largest team of Vietnamese brewers in the country - those who are deeply knowledgeable about local flavors and committed to bringing international standard quality with a strong Vietnamese flavor - SABECO is proud to be a national brand built by the hands and dedication of the Vietnamese people.
The 150-year heritage promotion campaign is SABECO's gratitude for the beer industry's heritage and the brand's deep connection with the Vietnamese people, and at the same time a strong affirmation of its commitment to continue accompanying the country to reach a prosperous future.
Heritage Journey: Connecting Pride Across Vietnam
Within the framework of the campaign, SABECO brought many meaningful activities to spread inspiring stories about the spirit of rising together, while creating a strong bridge connecting with local communities across the country. Notable among them is the "Heritage Journey" initiative - a special journey symbolizing connection and sharing, organized with the goal of spreading the 150-year heritage story of SABECO closer to local people in the provinces and cities where SABECO has been and is attached to, so that each stop is not only an event, but also an opportunity for the community to share pride and aspiration to reach higher.
The heritage journey will last for two months and pass through 09 provinces and cities across the country. Starting in Ho Chi Minh City - the foundation for SABECO's heritage journey - the journey will continue to Can Tho, Vinh Long, Vung Tau, Dak Lak, Khanh Hoa, Binh Dinh, Nghe An and stop in Hanoi, concluding a journey connecting local communities from South to North.
Along with the "Heritage Journey", the "Heritage Night" event series will be organized by SABECO in 5 key provinces and cities including Ho Chi Minh City, Vinh Long, Khanh Hoa, Dak Lak and Hanoi. These are not only community cultural and entertainment events, but also an opportunity for local people to explore more deeply the SABECO brand heritage through vivid experiences, space to express emotions about the development journey and community projects that SABECO has been pursuing.
In addition, the series of events "Heritage Night" also brings many interesting interactive activities where attendees can enjoy and connect with iconic brands such as 333, Saigon Beer, and Lac Viet Beer - flavors that are associated with the life and pride of Vietnamese people.
The initiatives "Heritage Journey" and "Heritage Night" not only honor SABECO's long-standing heritage values, but also carry a greater mission: to connect communities across the region and spread the spirit of rising together.
Honoring silent heroes with the desire to reach out to the community
In particular, within the framework of the campaign, SABECO announced the National Honoring Award initiated by SABECO and jointly implemented with Dai Doan Ket Newspaper, under the direction of the Central Committee of the Vietnam Fatherland Front.
The award is held to honor 150 silent heroes across the country - simple people who have made and are making positive contributions to the development of Vietnam, while clearly demonstrating the spirit of resilience, solidarity, and aspiration for progress that SABECO always pursues. Among them, the 15 most inspiring stories will be voted online by the public nationwide on the award's official website, to widely spread the human values and aspirations of Vietnamese people.
Mr. Vu Van Tien, Member of the Presidium, Head of the Propaganda Department of the Central Committee of the Vietnam Fatherland Front shared: The Vietnam Fatherland Front shares a vision with SABECO in recognizing and honoring the silent contributions of the Vietnamese people across the country. This award is a meaningful activity to spread simple, noble examples in the community, arouse good human values, and inspire the younger generation to work together to build a more progressive and better society. We believe that this initiative will be widely spread, contributing to nurturing cultural beauty, a sense of responsibility and solidarity in the community.
This award is a testament to SABECO's strong commitment to accompanying the country's development goals with practical actions towards the community. With 6 award categories associated with SABECO's sustainable development pillars, the "Fire Transmitter of Vinh Danh" award symbolizes the continuation of the heritage of previous generations, while creating motivation for the country's new strides in the future.
Mr. Lester Tan - General Director of SABECO shared: From tradition to innovation, SABECO's heritage is built by the spirit of pioneering, innovation, and commitment to contribute to the community. The "150 years of heritage ascension" campaign is SABECO's gratitude for these values and shows our pride in our long-standing heritage, while affirming our commitment to joining hands to create a sustainable future for Vietnam. The campaign also reflects SABECO's aspiration to rise up with the country, because the spirit of companionship is the factor that makes SABECO, a source of motivation for development and a source of inspiration for us to continuously aim for a bright future, not only as a leading enterprise, but also as a brand representing the pride and spirit of Vietnam."
