Over 150 years of the heritage journey of brewing beer originating from the city named after Uncle Ho
SABECO's beer-making heritage journey has been inherited and developed in parallel with the transformation of the city and the country, becoming an indispensable part of Vietnamese cultural and social life over the past 150 years.
Originating from the first beer cooking facilities in Saigon - the cradle of Vietnam's beer industry, Saigon beer, Sabeco's main brand brought in the sustainable heritage of Vietnam's beer art from 1875. The French Navy officer Victor Larue came to settle in Saigon and founded one of the first ice factories in the region, to meet the cooling water needs of a tropical market. This ice production facility, located at Hai Ba Trung Street today, laid the foundation for a beer empire at that time.
Applying for construction in 1908, in 1909, the plan to build a beer and ice factory in Cho Lon was approved by the French Governor in Indochina. This is the official milestone marking the formation of beer production infrastructure - the predecessor of the Sabeco system later.
On June 1, 1977, SABECO's direct predecessor, Southern Beer and Beer Corporation, was established and later renamed Saigon Beer - Alcohol - Beverage Corporation (SABECO).
In 2017, ThaiBev of Thailand bought back 53.6% of SABECO's shares from the Ministry of Industry and Trade of Vietnam, marking a new chapter in SABECO's modernization and global expansion journey. To date, SABECO has been accompanying the development of the traditional beer industry, constantly innovating for development. SABECO has accompanied many generations of Vietnamese people through joyful and proud moments.
Joining the breath of Saigon, the beat of Vietnam
The power of a country lies in its people and common historical values. On the occasion of the 50th anniversary of the Liberation of the South and National Reunification, SABECO is proud to accompany and contribute to activities to honor the spirit of solidarity, resilience and development of Vietnam.
SABECO develops in parallel with the innovation and excitement of Ho Chi Minh City, becoming a familiar part of the city's development process. SABECO is always present at important events, marking national pride.
Still in the spirit of connecting the community through meaningful cultural and artistic initiatives, honoring people - the value of promoting sustainable progress of Vietnam, SABECO and the Saigon Beer brand for the first time accompanied a series of international 3D Mapping art performance events combined with stage performance in Ho Chi Minh City.
The program lasted for 4 nights at the city's iconic architectural works, in which SABECO and the Saigon Beer brand were exclusive sponsors for the 29th of April show. Each night of the show is a 3D mapping light film shown on the building bearing the heritage mark: Ho Chi Minh City People's Committee Building combined with symphony music, contemporary dance and modern folk performance art.
With the participation of art troupes from Singapore, Belgium, France and Vietnam, the program is a place of intersection between modern performance technology and the depth of culture - history - urban identity.
With the theme "50 -year journey - from past to future", the series of events not only recreated the 50 -year journey of Ho Chi Minh City, from a city called Saigon to the dynamic city of Asia but also evokes many other values such as: Heritage is the foundation of the community; Culture is the connection circuit; The future stems from memories and people ...
The event marks the beginning of an annual activity of international scale, aiming to honor Ho Chi Minh City - the city of living heritage - the urban area of the future, where art, technology and the community together light up public works.
Through this event, SABECO in general and Saigon Beer in particular not only honor historical heritage but also affirm the position of a dynamic, integrated and constantly innovative Vietnamese brand.
Commitment to creating a future on the foundation of heritage, innovation and community responsibility
SABECO in general and Saigon Beer in particular today not only bring quality beer cups but also fill them with the spirit of solidarity, perseverance and the desire to reach far of the Vietnamese people.
SABECO's next journey is the journey to overcome limits - constantly innovate, towards sustainable development and bringing the Vietnamese beer brand to the world. Both appreciating heritage and creating long-term value for future generations. SABECO is committed to innovation and modernization of production in a sustainable direction, helping to elevate Vietnamese beer on the international map. Tighten relationships with the community, partners and future generations, preserve Vietnamese culture for a sustainable tomorrow.
On the basis of heritage and the spirit of constantly moving forward, SABECO is committed to promoting progress, spreading the Vietnamese spirit, solidarity and common prosperity for Vietnam.
