Through the Saigon Beer brand, SABECO has been accompanying many national-scale sports initiatives, especially the National 7-a-side Football Championship - Saigon Beer Cup (VPL), with the year 2025 marking the fourth consecutive season that the brand has played a strategic partner role.
Commitment to a sustainable sport
Not simply a sponsorship, SABECO chooses to accompany closely and have a long-term orientation. From professional football to the movement, from the international arena to the village green field, SABECO always focuses on exploiting the typical cultural values of sports - the spirit of solidarity, the will to persevere and the desire to rise up.
We consider sports an effective foundation to nurture national pride, connect the community and inspire positivity, shared Mr. Lester Tan, General Director of SABECO. Every program, every match is an opportunity for SABECO to get closer to the Vietnamese people, accompanying not only in joy but also in the journey of living well and developing with the country.
From a playground to a community
SABECO's support is clearly demonstrated through many activities: Main sponsorship for the Vietnam National Football Team, accompanying at the SEA Games, implementing the program "Enhancing sports steps" to upgrade 30 community playgrounds, the SABECO Sport Day festival series - the Corporation's trade union sports festival attracting thousands of employees in provinces and cities, the Sports Hub initiative - Connecting Vietnamese spirit.
Particularly for 7-a-side football - a type of football that is full of movement but is increasingly specialized - SABECO has contributed to shaping the VPL tournament as a "national playground". Through each season, the number of participating teams, host localities and viewers has increased significantly. In 2025, VPL will expand to 8 competition areas, organizing the first showmatch between amateur and professional players, and entering the region with the 7-a-side international friendly tournament.
Connecting, creating and developing
Each football match is held not only as a competition on the pitch but also as a local festival - where regional culture is honored, people are connected and the spirit of sports spreads widely.
SABECO believes that the strength of a country comes from the cohesion of the community. The fact that businesses play an active role in sports development is not only a social responsibility, but also a specific action in fostering a dynamic, confident and reaching out Vietnam.
