After 150 years of formation and development of the Vietnamese beer industry, Saigon Beer - Alcohol - Beverage Corporation (SABECO) has not only left its mark by scale, market share or brand, but also by its lasting values associated with people, communities and the development of the country.
From heritage gratitude to sustainable development commitment
According to SABECO representative, 150 years of heritage as a high-altitude event is not only a meaningful celebration campaign, but also reflects the long-term vision of the enterprise in inheriting and promoting the heritage of the Vietnamese beer industry in parallel with the sustainable development strategy ESG (Environment - Society - Governance).
Environment: Long-term investment for green growth
In the environmental aspect, SABECO has been implementing many initiatives to minimize the impact on the ecosystem and effectively use resources. The company recorded that the rate of renewable energy use at factories has exceeded 40%, while promoting solutions to reduce greenhouse gas emissions, optimize water use, wastewater management and improve production processes towards energy saving.
At the same time, SABECO promotes the circular packaging model, invests in solar power systems at many production facilities and gradually improves environmental governance standards according to international practices. These efforts have been recognized when SABECO was honored as Top 10 Sustainable Enterprises in the manufacturing sector in 2025 within the framework of the Sustainable Enterprise Assessment Program (CSI) organized by VBCSD - VCCI.
Society: Put people and the community at the center
In terms of society, SABECO's sustainable development orientation cannot be separated from human factors. The enterprise maintains its commitment to putting the safety, welfare and development of workers first, while being proud to own the largest team of Vietnamese brewers in the country - a force contributing to raising the domestic supply chain and the value of Vietnamese products.
Through the campaign "150 years of heritage rising up", SABECO has implemented many community-bending initiatives such as "Heritage Night", "Heritage Journey", bringing the story of 150 years of Vietnam's beer industry and SABECO's ESG efforts closer to people nationwide. Not only honoring heritage, these activities also encourage a sustainable lifestyle through the model of used can and bottle recycling machines, while spreading the message "enjoying responsibility".
In particular, the localities that the journey passes through are also where SABECO maintains long-term social security programs such as "Lighting up the countryside" and "Lighting up the border". As of 2024, SABECO has supported the construction of 109 km of solar street lights in localities across the country, bringing direct benefits to more than 750,000 people and building 30 community sports fields in 30 provinces and cities through the "Sports Stepping Up" program.
In addition, the SABECO Sports Hub initiative has attracted the participation of more than 40,000 people in 36 provinces and cities, spreading the spirit of healthy living. In the same year, 100% of SABECO's product packaging was printed with information on age limits and warnings against drinking alcohol while driving, promoting the culture of "enjoying responsibility.
Governance: Foundation for trust and long-term value
In terms of governance, SABECO is determined to maintain high standards of transparency, business ethics and corporate governance, playing an important foundation to help businesses build trust with shareholders, partners, consumers and society, while ensuring the ability to create sustainable long-term value. This demonstrates SABECO's vision and mission in developing strongly with Vietnam, with the people, rising up, and going further together.
Continue writing about the future of sustainable development with Vietnam
Speaking at the "150 years of heritage rising up" campaign summary ceremony, Mr. Lester Tan, General Director of SABECO emphasized: "We will continue to innovate responsibly, aiming for sustainable development goals and constantly investing in initiatives to help realize SABECO's mission of "cooking beer for good purposes". Vietnam is moving forward with faith and aspiration, and SABECO is committed to always accompanying the country on that journey.
Also at the event, Ms. Ha Thi Nga - Member of the Party Central Committee, Vice Chairwoman of the Central Committee of the Vietnam Fatherland Front - highly appreciated SABECO's companionship in community activities, especially the "Fire-breathing Famous" award, and expressed her hope to continue cooperating with businesses in meaningful social initiatives in the coming time.
With a solid heritage foundation, clear ESG strategy and commitment to responsible innovation, SABECO not only aims to maintain its position as a leading beer enterprise in Vietnam, but also carries the aspiration to elevate Vietnamese brands in the international arena. The campaign "150 years of heritage rising up" therefore does not end at the anniversary mark, but opens a new chapter for the journey to accompany the progress of Vietnam - where heritage is valued, Vietnamese values are enhanced and a sustainable future is created for the following years.
