On November 15 and 16, the activity brought local people an interesting city tour experience, while spreading the spirit of sharing and solidarity through humanitarian community activities towards areas affected by recent storms and floods.
Hanh Trinh Diem is a series of activities under the campaign 150 Years of Heritage Rising to the Height, organized by Saigon Beer - Alcohol - Beverage Corporation (SABECO) as a journey to connect the community across Vietnam, to honor the 150-year development journey of the beer industry and affirm its commitment to accompanying the countrys progress. After nearly two months of implementation, the journey has not only spread the value of heritage and connectivity in the community, but also expanded the meaning of humanity, arousing the spirit of solidarity and humanity in the context of the whole country joining hands to support areas affected by natural disasters. Each stop on this journey not only brings opportunities to experience heritage but also demonstrates the spirit of solidarity and sharing - the core values that SABECO always pursues.
Having gone through 8 previous stops including Ho Chi Minh City, Can Tho, Vinh Long, Vung Tau (now Ho Chi Minh City), Dak Lak, Khanh Hoa, Binh Dinh (now Gia Lai) and Nghe An, "Hanh Trinh Di San" has left a deep impression on the hearts of thousands of people across the country.
On the morning of November 15, the heritage bus appeared at the Opera House, marking the final leg in Hanoi. Here, the image of the iconic red double-decker bus has become the focus of attention of thousands of people in the capital. Inside the car, everyone has the opportunity to visit the exhibition areas to explore SABECO's 150-year development journey with the Vietnamese beer industry - from the history of formation, the quintessence of beer brewing, to sustainable development initiatives for the environment and the community.
In addition, the "Buc Tuong Gap Ket" activity - a familiar highlight of "Hanh Trinh Di An" - also received the attention of many people in Hanoi. This is an activity implemented by SABECO in the context of natural disasters and floods causing many damages to people across the country. "Buc Tuong Ganh Ket" is a place to help people express their feelings and practical words of encouragement to local authorities, frontline forces, volunteers and people who are trying to recover their lives after storms and floods. Participants are also encouraged to participate in interactive activities and share their photos and wishes on social networks with the hashtag "Cong Viet Kien Cuong", to spread the spirit of empathy and solidarity to the community across the country, together towards localities affected by recent natural disasters.
Stopping in Hanoi, "Buc Tuong Ganh Ket" carries hundreds of affectionate messages from local people throughout the journey from South to North. This is not only the summary of a journey, but also a vivid symbol of national spirit. Each message, each post is a piece expressing the belief in solidarity overcoming all difficulties.
In addition to interactive activities and on-site experiences, people can also participate in "city tours" around the city through prominent locations such as Hanoi Opera House, Temple of Literature, Dong Kinh Nghia Thuc Square, bringing a cohesive and emotional journey.
With the final destination in Hanoi, Hanh Trinh Di Han officially ended in an emotional and meaningful way. The journey not only honors SABECO's 150 years of heritage but also conveys the spirit of solidarity, sharing and resilience - a place where every Vietnamese person together continues the journey "Heritage of Rising to the West".
