Quy Nhon people participate in the "Heritage Journey", together promoting the spirit of solidarity and sharing

The activity has brought local people a unique city tour experience, while spreading the spirit of sharing and solidarity.

The journey of connecting and sharing the community

Hanh Trinh Diem is a series of activities under the campaign 150 Years of Heritage Rising to the Height, organized by Saigon Beer - Alcohol - Beverage Corporation (SABECO) as a journey to connect the community across Vietnam, to honor the 150-year development journey of the beer industry and affirm its commitment to accompanying the countrys progress. Each stop of the journey not only brings opportunities for heritage experiences but also demonstrates the spirit of solidarity and sharing - the core values that SABECO always pursues.

To date, the "Heritage Journey" has passed through 6 out of 9 locations including Ho Chi Minh City, Can Tho, Vinh Long, Vung Tau, Dak Lak, and Khanh Hoa. On the morning of October 24, a heritage bus appeared in Chien Thang Square. At the location of the event, everyone had the opportunity to visit the exhibition areas on the heritage bus model to explore SABECO's 150-year development journey with the Vietnamese beer industry - from the history of formation, the quintessence of beer brewing, to sustainable development initiatives for the environment and the community.

In addition to on-site experience activities, people can also participate in "city tours" around the city through highlights such as Quang Trung Monument, Quy Nhon Stadium, Chien Thang Square, Nguyen Tat Thanh Square, Quy Nhon Beach Park, bringing a cohesive and emotional journey.

The Can Tho Bridge a symbol of sharing and unity

SABECO has deployed the Connecting Wall at each stop of the Heritage Journey so that participants can express their affection and encouragement to local authorities, frontline forces, volunteers and people who are trying to recover their lives after storms and floods. In this area, attendees are also encouraged to participate in interactive activities and share photos and wishes on social networks with the hashtag "Resilient with Vietnam". Each message is a symbol of solidarity, expressing faith in the strength of Vietnam to overcome difficulties.

Previously, SABECO announced a support package worth VND3 billion through the Central Committee of the Vietnam Fatherland Front to overcome damage in provinces heavily affected by storms and floods.

After Quy Nhon City, the "Heritage Journey" will continue to Nghe An and Hanoi - in Nghe An, SABECO will coordinate with the Vietnam Fatherland Front to provide direct support to the locality. This is a testament to SABECO's long-term commitment to linking economic development with social responsibility, for a prosperous and sustainable Vietnam.

Linking development in the locality

Over the years, with the presence of Saigon - Quy Nhon Brewery, SABECO's familiar beer products such as 333 Beer and Saigon Beer have been present and associated with the people of Quy Nhon (old Binh Dinh). From family meals to big parties or important festivals, SABECO products have become a close part of the cultural life of the community here.

Not only focusing on business activities, the company also contributes to improving the quality of life of people through the project "Lighting up rural roads" in Hoai Chau Bac commune and "Lighting up the border" on Cu Lao Xanh Island. The route uses solar lights to promote the use of renewable energy, improve socio-economic infrastructure in rural areas. In addition, the company also implemented the project "Enhancing sports steps", upgrading community sports fields with the goal of encouraging a balanced and dynamic lifestyle, while bringing opportunities to develop a sports platform in the community.

Through the Heritage Journey, SABECO hopes to not only spread pride in the 150-year journey of heritage but also convey the spirit of solidarity, sharing and resilience where each Vietnamese person together continues the journey of Heritage Rising to the West.