According to ABC News, luxury car manufacturers are currently competing with large screens, smart software and other devices. However, Mercedes admits that luxury cars should not only revolve around the screen.
In an interview with ABC News, Gorden Wagener - Mercedes' design director admitted: "A big screen is not luxury". He understands that stuffing multiple screens into the dashboard is no longer new because every luxury car has a large screen. Notably, this assessment was made by the person who created the attention with the Hyperscreen system with 3 5-inch screens on models like the EQS.
"We know that we must improve in other aspects to be worthy of the reputation we have achieved during our golden age. Therefore, we have to create luxury beyond the screen. That is why I talk about manual skills and sophistication. There are many things that can be focused on to make the car better" - Wagener shared.
Mercedes' design director also informed that the company is discussing developing more specific and entertaining content on the car's screens. However, Hyperscreen will not disappear. In 2026, the S-Class will undergo a mid-cycle upgrade including inheriting the screen layout from the EQS.
Gorden Wagener also pointed out that a big problem arising from screens is fingerprint collusion. In addition, thick screen borders are often not beautiful, especially in a luxury car. In addition, oversized displays often " kills" physical switches by clogging access to most of the functions inside the entertainment information. This removes physical controls that many people prefer to use over touchscreens. Even over-reliance on cabin lights can make the interior of a luxury car look like a 1990s nightclub.
When asked if artificial intelligence can help car design, Wagener was straightforward: "I think that in 10 years, probably most of the design will be done by AI and it will make designers outdated. My successor could be a machine and be much cheaper than my salary."
