Toyota faces difficulties in the global market

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Toyota Motor Corp.'s global output from April to September 2024 is expected to fall 7% from 2023.

The decline comes amid a quality scandal and declining sales in China that have reduced production both domestically and internationally. Toyota said in a statement on October 30 that it produced 4.71 million Toyota and Lexus vehicles in the first half of fiscal 2024.

Toyota gap kho khan tren thi truong toan cau khi san luong trong thoi gian tu thang 4 den 9.2024 giam 7% so voi nam 2023. Anh: AFP
Toyota is struggling in the global market as production from April to September 2024 is down 7% compared to 2023. Photo: AFP

That would represent a decline from a record 5.06 million vehicles sold in the same period in 2023, as increased semiconductor supplies helped boost global output.

Accordingly, Toyota's domestic output decreased by 9.4%, or to 1.53 million vehicles, in the context that the company stopped producing the Yaris Cross sports car and two other models for 3 months after discovering that government standards in vehicle testing were not being followed.

Toyota said the recall of its Prius hybrid model was also a factor in the decline in production. The company’s output outside Japan fell 5.8 percent to 3.17 million vehicles, largely due to a decline in China as it faces fierce price competition from “domestic” rivals such as BYD Co.

Meanwhile, in other overseas regions, output in North America fell 1.7%, while Europe recorded growth of 3.2%.

Viec san luong trong nuoc cua Toyota giam 9,4% dien ra trong boi canh hang dung san xuat xe the thao Yaris Cross. Anh: Toyota
Toyota's domestic output fell 9.4% as it stopped production of the Yaris Cross sports car. Photo: Toyota

Toyota said its global sales fell 2.8% to 5.03 million vehicles in the April-September period, marking its first decline in four years. Sales in Japan fell 9.3% to 716,588 vehicles and overseas sales fell 1.6% to 4.31 million vehicles.

In the first six months of 2024, Toyota sold 78,178 electric vehicles worldwide, up 32.5% from 2023. Hybrid vehicle sales rose 21.1% to 2.03 million units, partly due to lower prices boosting demand.

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