Market demand shows signs of slowing down
According to a survey by Lao Dong Newspaper on real estate sales channels, recently, land plot prices in many areas such as Xuan Mai, Phu Cat, Ha Bang, and Dong Anh communes have decreased by 11-32% compared to the same period last year.
For example, a 100m2 land plot on DH09 road, Phu Cat commune is being offered for sale at 2.2 billion VND, equivalent to 22 million VND/m2, significantly lower than the peak of 36 million VND/m2 recorded in June 2025.
Also in Phu Cat commune, a 100m2 land plot near National Highway 21 is being offered for sale at a loss of 3.2 billion VND, equivalent to 32 million VND/m2.
In a recent market report, online real estate information channel Batdongsan said that the Hanoi real estate market is under pressure to reduce prices in many segments and regions.
For individual houses, asking prices continued to decrease slightly by 1% and tended to decrease. The decline was recorded in many areas such as Ba Dinh, Dong Da, Ha Dong (down 3%), Nam Tu Liem (down 2%), Hai Ba Trung and Hoang Mai (down 1%).
In the street-front house segment, purchasing demand decreased by 10% compared to the previous month and decreased by nearly 50% compared to the same period last year. Meanwhile, the asking price of apartments in Hanoi in Q2/2026 averaged about 85 million VND/m2, down 2% compared to the previous quarter.
In Q2/2026, according to the One Mount Group Market Research and Customer Understanding Center, under the impact of the macroeconomic context, market demand in Q2/2026 showed signs of slowing down compared to the previous quarter. In Hanoi, the market consumed 7,100 apartments, down 3% quarter-on-quarter and down 8% year-on-year. Notably, projects priced above 120 million VND/m2 recorded slower liquidity rates with an absorption rate of only 53%, significantly lower than the same period last year (69%).
The market enters a purification phase
Mr. Tran Minh Tien - Director of One Mount Group Market Research and Customer Understanding Center - said that the market has clearly "slowed down" after a period of hot growth, as investment cash flow has become more cautious. According to Mr. Tien, the market no longer operates according to the "quick buy - quick sell" mentality but is shifting to a more selective state. Short-term cash flow is weakening, giving way to real housing needs and long-term asset accumulation.
According to Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE), in the secondary market, the price level is entering a stage of stabilization and differentiation more clearly.
For the apartment segment, adjustment pressure is concentrated in some projects that have increased sharply in price, especially high-end projects or projects of some foreign investors when entering the handover phase, buyers must pay the remaining contract value. A part of investors participating in the market from the period 2023-2025 also began to adjust profit expectations to increase transferability and balance cash flow. For the speculative land plot and low-rise house segment, products running after planning information or not yet capable of exploitation continue to face liquidity difficulties even though prices have decreased significantly. Cash flow is currently mainly concentrated in urban areas that are well-planned, have clear legal status, complete utilities and actual exploitation capacity.
Mr. Nguyen Tien Thoa - Chairman of the Vietnam Valuation Association - predicts that the real estate market in 2026 may enter a new cycle with a focus on segments serving real needs and being more selective.
In general, the market will move in a stable direction. Some segments may gradually adjust downwards to better suit the payment capacity of buyers, while creating conditions for new products with better liquidity to be launched on the market.
