This content was mentioned by many experts at the conference "Recognizing Real Estate Financial Trends 2026" organized by Vietnam Finance Investment Magazine, June 6.
The workshop aims to comprehensively assess market developments, clarify trends, recognize drivers, understand the correct resistance forces, thereby providing important suggestions in making investment decisions.
Speaking at the workshop, Ms. Pham Thi Mien - Deputy Director of the Vietnam Institute for Real Estate Market Research and Evaluation - said that the macroeconomic context in 2026 is creating many impacts and challenges for the real estate market, such as global fluctuations, increased interest rates, more harmoniously controlled credit and continued improvement of the legal framework.
According to Ms. Mien, the supply in the market continues to increase but there is still a situation of structural mismatch and has not been thoroughly resolved. Selling prices are still anchored at a high level, while transactions are starting to have clear selection between projects and segments.
Notably, the trend of psychological shift of buyers is taking place quite clearly. Through the process of surveying, working with customers and surveying market demand, the research unit recorded that the priority search groups of buyers have changed significantly.
In which, the group buying to wait for price increases is still mainly associated with land plots. The second group is the need to exploit cash flow from renting apartments or real estate for rent. Next is the group looking for real housing needs and the group buying to exploit for long-term rent.
According to Ms. Mien, real housing needs and cash flow exploitation needs are currently going hand in hand, leading the psychology of real estate buyers in 2026.
Another noteworthy point is that customers are currently prioritizing direct search for reputable investors and projects with clear brands. This shows that the basic needs of the market still exist, but buyers are becoming more cautious.
According to Prof. Dr. Nguyen Quang Thuan - former President of the Vietnam Academy of Social Sciences, for the real estate market, the shifting trend is showing quite clearly.
In which, under the attention and orientation of the State, the market is gradually shifting to segments serving real housing needs, especially social housing and rental housing. These are forecast to be segments that attract significant capital flows in the coming time.
Conversely, the high-end real estate segment is facing a supply-demand imbalance. "The real estate market is in a clear restructuring process, from focusing on the high-end segment to serving the real housing needs of people and workers" - Prof. Dr. Thuan analyzed.
From a financial perspective, Dr. Le Xuan Nghia - former Vice Chairman of the National Financial Supervisory Committee - said that supply is improving thanks to the mechanisms to remove difficulties of the Government and the National Assembly, while demand is still high.
However, the market will not experience overheated price increases of 20-30% on a large scale as before, because capital flows will be distributed diversely to industry, commerce, services and infrastructure.
The market will not freeze, but also will not increase sharply on a large scale. Cash flow will be more carefully selected, focusing on clearly differentiating projects with real value, benefiting from infrastructure and meeting real needs" - Dr. Le Xuan Nghia emphasized.
