While most brands in the world are racing to apply artificial intelligence (AI) to their products and services, some companies have publicly gone in the opposite direction of "anti-AI".
From fashion brands to coffee chains, many businesses have begun to label products with No AI Used, promoting the original and head of the company created by humans.
A representative of a US household appliance manufacturer told Good Morning America (GMA) that: "Our customers are tired of machine-generated products. They want to see the people really behind the brand.
According to Ms. Sta Sta Stacey McCormick - Marketing Director of Aerie CMO: "We know that it is time to have a clear stance that real life and real people will always be the foundation of our brand".
According to ABC News, the AI refusal strategy helps brands reposition themselves as a hanistic choice in the technology era.
According to Ms. Tash Walker - Founder and CEO of The Mix Global, "What people want most is to feel the connection and see their story reflected through the experiences of others".
Many brands take advantage of this to build trust and difference. Some high-end fashion houses in Europe even turned No AI Used into a symbol of class, a Dove brand with the slogan: Dove will never use AI to create or distort the image of womens images.
ABC News predicts that the trend of "anti-AI branding" ( anti-AI brand building) may spread in the next decade, especially in industries such as: Cosmetics and beauty, where customers value natural and handicraft elements. There is design, art, and communication where people and emotions are the center. Especially cuisine and handicrafts - where the value of "real people doing real things" is always promoted.
