What is a super app and why did Elon Musk want to create it?

Anh Tuấn |

Why did billionaire Elon Musk suddenly think of creating an "Everything App" or super app, and what does that mean?

The question came after the Tesla CEO overturned his previous decision and said he would continue the Twitter purchase deal.

Elon Musk is now ready to continue his original plan to buy a $44 billion social media company.

Late on October 4, he Trumped: "Buying Twitter is a driver for X creation, everything application."

The concept of an everything application, often called a "super app", is very popular in Asia and technology companies around the world have tried to recreate it, according to Reuters.

What is a super app?

A super app, or what Elon Musk calls an "app for everything", has been described as a Swiss military knife in the mobile application space, providing a complete set of services for users from text messaging, social networks, payment and online shopping, according to Scott Galloway, marketing professor at New York University and co-chair of the technology podcast "Pivot".

It is estimated that China's super app WeChat has more than 1 billion monthly users and is a popular part of daily life in this country.

Users can call a car or taxi, send money to friends and family or pay at stores. In 2018, several Chinese cities began testing WeChat for an electronic identification system associated with a user's account, according to the South China Morning Post.

In Vietnam, people are also using Grab, a leading super app across Southeast Asia. This application provides food delivery, booking, package delivery services as required along with financial and investment services.

Elon Musk wants to create a super app

In a June question-and-answer session with Twitter staff, Elon Musk noted that none of the apps resemble the WeChat super app operating outside Asia.

Absolutely, you live on WeChat in China, he said, adding that he saw an opportunity to create such an app.

Adding more tools and services to Twitter could also help Elon Musk achieve his noble growth targets for the company. In a Q&A with employees, the Tesla CEO said he wanted Twitter to increase from 237 million users to at least one billion.

Elon Musk and his team members have texted repeatedly about the idea of adding digital payments to Twitter, according to messages discovered in the lawsuit between Musk and the social media company.

The super app seems to be something technology companies are aiming for, as Snapchat's parent company Snap previously introduced a peer-to-peer payment feature called Snapcash, but it was removed in 2018.

Meta's two leading social networks, Facebook and Instagram, have also tried to expand beyond social media and messaging, to the field of e-commerce.

Anh Tuấn
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