While Meta wont announce specific countries or ad frequency, Meta says the ads will be interspersed between content from friends or followers, similar to the testing phase.
Meta also opens advertising rights on Threads to all eligible advertisers globally, meaning users will start seeing more promotional content from local brands.
According to Meta, the implementation strategy will be phased in, with the possibility of advertising appearing more and more frequently in the coming time.
Although it is not clear what specific impact it will have on user growth, this is an important step in the efforts to make a profit from Threads - a platform considered equivalent to Twitter/X.
Meta's official commercialization of Threads shows that this social network is entering a new phase, where priority is given to balancing user experience and revenue models.
However, for users who are used to the non-advertising environment, reacting to this change will be an important factor, deciding the ability to retain the community as well as maintain the growth momentum of the platform.
