As for Xiaomi, statistics show that they led the smart bracelet market in China in the first 6 months of this year, with a market share of 63.3%. Their sales rose to 120.8% year-on-year.
The Xiaomi Smart Band 9 series launched at the end of 2024 has contributed 87.6% of internal sales. Meanwhile, the Smart Band 10 series, despite its launch, has already accounted for 6.5% of the market share in China.
Meanwhile, Huawei accounted for 27.7% of the total market share in China, second behind Xiaomi. Although market share decreased by 10.5% compared to the same period last year, overall sales still increased by 11.3% compared to the same period in 2024.
This achievement is thanks to Huawei launching the Smart Band 10 series in March 2025, with many features that are considered interesting. The device has an eye-catching appearance, with many options for colored headgear. In addition, the device also supports emotional health support, health monitoring with AI, professional sleep monitoring and large-capacity batteries.
Thanks to these improvements, the Band 10 series has contributed to 50% of Huawei's overall wearables sales.
Honor ranked third with a 3.5% market share, with sales increasing by 45.4% over the same period last year. The band 9 line of the company contributes 80% of sales. Band 10, launched in April 2025, has continued to expand its market with a cost-effective strategy.
Keep and DiDo ranked fourth and fifth with market share of 1.4% and 0.4%, respectively, but their sales fell compared to the same period last year.
According to Runto Technology, in the first 6 months of 2025, sales of smart bracelets in China reached 6.146 million units, up 53.6% over the same period last year and sales reached 1.88 billion yuan, up 73.3% over the same period last year, with an average price of 306 yuan/piece.
