On Korean forums, audiences are enthusiastically discussing the rankings of the most influential stars at Paris Fashion Week. According to data from lefty analytics platform, the top five names are: Orm Kornnaphat, Lingling Kwong, V BTS, Felix Stray Kids and Jisoo Blackpink. Orm and Lingling are both famous Thai actors, while V and Jisoo are typical representatives of Korea.
lefty's ranking is based on EMV - an index that converts the level of content influence into currency value, reflecting the effectiveness of promotion on platforms such as Instagram, TikTok, YouTube. In the fashion industry, EMV is considered an objective measure of the communication value of brand ambassadors and guests.
Meanwhile, another ranking released by Pop Core based on the "Share of Voice" index has different results such as: BTS Jimin ranked 2nd, Blackpink Lisa ranked 3rd, BTS V ranked 6th, Jennie ranked 7th, Felix ranked 9th, Jisoo ranked 11th and Joshua Seventeen ranked 13th.
The difference between the two groups immediately caused controversy. Many people were surprised when Jennie Blackpink did not make it to the top of the EMV chart, while Jimin surpassed V in the "Share of Voice" chart. In addition, the complete absence of Blackpink's Rose from the charts has made some audiences feel confused. Some audiences think lefty is the most prestigious source, because it is considered the standard measure of the fashion world. Others argued that these charts are unofficial and easily influenced by fans or virtual data.
In previous years, all 4 Blackpink members were at the top of the influencer rankings at Paris Fashion Week. However, this year, Jennie, Rose and Jisoo have all encountered controversy over their outfits. All 3 Blackpink members are said to be wearing unattractive outfits, Rose and Jennie are somewhat disappointed because their outfits are like sleeping clothes. Lisa received a lot of compliments when appearing at this year's Louis Vuitton show.
