In fact, this information did not surprise fans. Because before that, Shanina Shaik - an Australian Victoria angel leaked this information to the Daily Telegraph.
According to The Guardian, this decision was made in May by CEO Leslie Wexler because the number of viewers in the live show has been decreasing over the years.
The 2018 Victoria's Secret show attracted just 3.3 million viewers on Walt Disney Co's ABC. Meanwhile, in 2001, this number reached 12 million viewers.
The company's CFO, Mr. Stuart Burgdoerfer, confirmed that there will be no performances at this year's festival. He also said that the brand has lost customers as many people have switched to using more modern underwear.
The Guardian added that more than 53 Victoria's Secret stores in the US will close this year.
Not only has Victoria's Secret faced a series of controversies due to declining revenue and viewership.
Most recently, in August, Victoria's Secret marketing director Ed Razek resigned. Previously, answering Vogue magazine in 2018, Razek said that the brand would not choose transgender models or large-sized models. This statement caused a lot of controversy. After Ed Razek retired, Victoria's Secret chose the first transgender model.
Victoria's Secret Fashion Show was first held in 1995 and ran continuously until 2018. Victoria's Secret Fashion Show has made the names of famous supermodels: Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Lais Ribeiro, Elsa Hosk, Jasmine Tookes, Martha Hunt, Sara Sampaio, Romee Strijd...
