In recent days, the Ho Chi Minh City gold bar market has recorded a shortage of supply. At SJC Company, to adjust and upgrade the service system, from November 18, the enterprise announced that it would temporarily suspend online gold bar trading registration, only conducting transactions directly at the store.
Right at the entrance is a notice board " stopping accepting customers trading in gold rings". The company also only sells gold in the morning, while it has almost no trading in the afternoon and on weekends.
Mr. Tran Ngoc Dat (Hanh Thong ward) shared: "SJC company only sold a very small quantity this morning. I arrived at nearly 10am when the staff said there were enough customers to buy the day, and had to wait the next day. This situation has been going on for a few weeks now, so I plan to switch to buying gold jewelry.
At Mi Hong gold shop, the atmosphere is also much calmer than in previous peak periods. Customers come to buy gold rings and gold bars in short supply, there is no longer the scene of long lines waiting all day.
Ms. Le Dang Thu Trang (Gia Dinh ward) said: "Currently, it is very difficult to buy gold at large stores because the quantity sold per day is very small".
According to expert Tran Duy Phuong - Director of Golden Fund Gold and Gemstone Company, the number of people lining up to buy gold decreased sharply not because demand was low, but mainly because businesses limited the quantity sold. Gold companies only sell 50-100 taels per day, each person is given 1 tael. After having enough time, they divided the time into groups of guests. Thanks to that, there is no longer any jostling or crowding in front of the store like before.
This expert also assessed that the price difference between company gold and gold outside the free market has narrowed significantly. Previously, buying SJC gold in a company and selling it could make a profit of 10-12 million VND/tael. Now this price gap is almost no longer attractive, contributing to reducing speculation and queuing to buy gold at all prices.
Regarding the supply in the coming time, Mr. Phuong added that although the new decree issued from October 2025 allows gold imports, it will take businesses a few months to complete the licensing procedures. It is expected that in early 2026, there will be the first enterprises approved to import gold.
"The import volume may not be as large as expected, but it is enough to supplement supply. In addition, the market is about to have a new gold bar brand, giving consumers more options and reducing pressure on some brands as they are now" - he said.
At the same time, market management work has also been tightened. Mr. Nguyen Quang Huy - Deputy Head of the Ho Chi Minh City Market Management Department, said that the unit will inspect 180 gold trading points in the area.
The authorities will check compliance with the law on business registration; gold business conditions; origin and source of goods; brands; industrial ownership; e-commerce and price listing to ensure the gold market operates transparently and stably.
