According to the Lam Dong Provincial Department of Rural Development, by July 2025, the whole province will have 913 OCOP products achieving 3 stars or more, of which 7 products will meet 5-star standards. In addition to ensuring food quality and safety, products are increasingly focused on designs, clear traceability information, and suitability with modern consumer tastes.
The bright spot in the process of developing OCOP products is that many entities have proactively applied digital technology to promote and distribute. From small production households to cooperatives, businesses are gradually accessing online sales channels, contributing to building brands and improving competitiveness in the context of fluctuating markets.
Accompanying the subjects, the Provincial Department of Rural Development has built an electronic handbook to guide the OCOP product digitalization process; organized skills training, supported bringing products to e-commerce platforms such as TikTok Shop, website, fanpage, OCOP market... The real-life experience videos help consumers access products more vividly, thereby increasing trust and the ability to identify local brands.
At the same time, the provincial Department of Industry and Trade also implemented a project to trace electronic origin using QR codes. Thanks to that, consumers can easily check the production process, origin and cost right on the packaging, contributing to affirming transparency and creating a competitive advantage for products on e-commerce platforms as well as in the modern supply chain.
However, reality shows that many small cooperatives and individual production households still face many difficulties in the process of accessing digital platforms. Limited technology skills, brand building and market development strategies make many products not yet fully exploit their potential.
Digital transformation is no longer a trend but has become an inevitable requirement. With the support of authorities and the determination to innovate and adapt of entities, Lam Dong OCOP products can completely reach out, develop sustainably and conquer domestic and international consumers.
