Consumers increasingly prefer Vietnamese goods
Visiting the fruit display area of a supermarket on An Phu Street (Thu Duc City), Ms. Nguyen Kieu Phuong (living in Thu Duc City) chose 2kg of butter 034 originating from Lam Dong at a 50% discount.
I often buy Vietnamese fruits and agricultural products because of their delicious quality and family taste. Supermarkets also regularly have promotional programs for these items, so I also buy them to use, contributing to supporting farmers" - Ms. Phuong shared.
According to Lao Dong, in supermarket systems in Ho Chi Minh City, products with geographical indications of Vietnam are discounted from 30-50%. OCOP-certified fruits also have attractive prices to stimulate purchasing power.
Mr. Nguyen Duc Toan - Commercial Director of MM Mega Market Vietnam said that the unit has heavily discounted prices for agricultural products, vegetables, fruits and vegetables nationwide, with a reduction of up to 50%. In addition, the supermarket also launched weekend discount programs for member customers.
These stimulus programs not only expand sustainable output for Vietnamese agricultural products, but also increase the value and affirm the quality of domestic products in the eyes of consumers. Thereby, contributing to the effective implementation of the program "Vietnamese people prioritize using Vietnamese goods", promoting domestic consumption and strengthening national production.
A major driving force for economic growth
According to Mr. Nguyen Nguyen Phuong - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, promotional programs with deep discounts play a very important role in stimulating consumption. "Consumers having the opportunity to access quality products at preferential prices will create a strong spillover effect, boost purchasing power and thereby lead to economic growth momentum" - Mr. Phuong emphasized.
In fact, thanks to the fierce participation of businesses and distribution systems, the Ho Chi Minh City market has recorded many positive signals. According to Ho Chi Minh City Statistics Office, in the first 4 months of 2025, the total retailer of goods and consumer service revenue was estimated at VND 444,885 billion, up 20% over the same period last year. In April 2025, this figure was estimated at 128,886 billion dong, up 17.9% over the previous month and up 37.6% over the same period.
Notably, retail sales of goods in April are estimated at VND57,776 billion, accounting for nearly 45% of total retail sales and consumer service revenue. Major product groups all recorded strong growth: food and beverage increased by 11.1%, household appliances and appliances increased by 12.9%...
With the current growth momentum, businesses and distribution systems expect to continue to maintain and promote consumption throughout the summer of 2025. The efforts to reduce prices and stimulate demand not only bring direct benefits to consumers but also effectively support agricultural producers, helping the Vietnamese agricultural product industry build a solid position in the domestic market.
