According to Lao Dong's records on November 29, on streets with many fashion stores such as Tran Quang Dieu, Le Van Sy, Vo Van Tan (District 3), Nguyen Trai (District 1), etc., the atmosphere of promotions was bustling at the stores. The deep discount programs of 50-90% were concentrated in the fashion, clothing, footwear, handbags, etc. industries.
“I have previewed some items that I like so that I can go shopping faster. I plan to spend about 2-3 million VND on shopping. I also shop for Tet because many stores have discounts during this time, which will help me save money,” said Ms. Dang Thi Hang (living in Binh Thanh District).
Choosing 3 clothing products, Mr. Nguyen Hoang Duong (living in District 10) said: "The normal price of these products is over 500,000 VND, on Black Friday, it is reduced to over 300,000 VND/product, helping me to spend more money."
This year, all stores have promotions, applying buy 3 get 1 free, additional 15-20% discount when buying 3 or more products applied to both channels: directly at the store and on social networking platforms, e-commerce floors.
“Because I don’t have time to go to the store, I also hunt for discounted items on e-commerce platforms, which are also very good and have free shipping. I bought about 5 products at a price of about 1,200,000 VND, saving more than 400,000 VND compared to normal days,” said Ms. Lam Anh Nguyet (living in District 5).
Meanwhile, at shopping malls on Black Friday, there were many customers coming to shop but there was no crowding like every year.
Mr. Cao Trung Hieu - representative of a store at Van Hanh Mall (District 10) said: "We started running the promotion program 2 days ago, applying to about 60-70% of the products available at the store. These are all 2024 models, not stock or defective goods, some models also sold out early in the first days of the promotion".
Many brands also extend promotions until December to help people shop comfortably and increase sales.