The origin of the brand behind Mailisa cosmetics worth several million VND

HẠ MÂY |

The cosmetic sets sold by Mailisa beauty salons for several million VND are introduced as products of the Doctor Magic brand imported from abroad.

Mailisa Aesthetic System was established in 1998, managed by Mailisa Trading Service One Member Co., Ltd. (Hanoi), with Mr. Hoang Kim Khanh as representative.

In Ho Chi Minh City, Ms. Phan Thi Mai is the owner of Mai Li Sa Company Limited. This enterprise was established in 2007, with the address 86 - 88 - 92 Huynh Van Banh.

This system provides beauty services such as cosmetic paint spraying, skin treatment, cosmetic surgery... and cosmetic business under the Doctor Magic brand.

According to the reporter's investigation, the Doctor Magic cosmetics brand was born in Hong Kong (China) and was originally imported and exclusively distributed in Vietnam by MK SKINCARE Import-Export Service Co., Ltd. (located in District 12, Ho Chi Minh City before the merger). This company was established in September 2017, with Mr. Hoang Kim Khanh as legal representative.

Of which, the N3 Malisa set is quite famous with 3 products, sold on e-commerce platforms for prices ranging from 2.3 million VND to 3.5 million VND.

Mailisa also sells many other products such as glossy white ice cream, sunscreen, skin recovery cream, cleanser, rose water... with prices ranging from a few tens of thousands to millions of VND.

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Doctor Magic cosmetic brand is sold to customers by Mailisa Aesthetic Institute. Photo: Ha May

However, Mailisa's products have caused controversy about their quality origin, consumers suspect that they are counterfeit and thick-fried.

On social networking sites, Ms. Phan Thi Mai once affirmed that all products under the Doctor Magic brand are genuine imported goods, with clear origins and have been tested by the Ministry of Health.

In particular, all Doctor Magic products have a legal cosmetic declaration form licensed by the Department of Drug Administration - Ministry of Health; certified for safety, meeting standards and meeting circulation requirements. When importing any shipment, the Mailisa Board of Directors always proactively conducts independent testing in accordance with the provisions of Circular 06/2011/TT-BYT. The product samples were sent to reputable testing units such as Quatest 3 and Viet Tin Analysis - Testing Company, and compared the results at 2-3 different units to ensure absolute accuracy and transparency. If the result is not achieved, Mailisa will return the shipment in accordance with the contract terms, protecting the rights and health of customers as well as the reputation of the brand" - Ms. Mai shared.

Regarding the cosmetic facility system, on the official Facebook fanpage of Mailisa - where there are more than 2.8 million followers, the unit announced that there are currently only 9 branches operating nationwide, instead of 17 branches as previously advertised.

Previously, on November 13, the police force appeared and worked inside the Mailisa beauty salon building in Ho Chi Minh City, Hanoi, Dak Lak.

HẠ MÂY
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