Mailisa Aesthetic System was established in 1998, managed by Mailisa Trading Service One Member Co., Ltd. (Hanoi), with Mr. Hoang Kim Khanh as representative. In Ho Chi Minh City, Ms. Phan Thi Mai is the owner of Mai Li Sa Company Limited, established in 2007, headquartered at 86 - 88 - 92 Huynh Van Banh.
This system provides cosmetic color spraying services, skin treatment, cosmetic surgery and cosmetic business under the Doctor Magic brand.
In addition to business activities related to cosmetics, a field that brings popularity to the Mailisa system is selling cosmetics. This chain often livestreams to sell products, including many videos directly promoted by Ms. Phan Thi Mai - the owner of the system - on Facebook and TikTok.
All products from moisturizer, melasma cream, cleanser, sunscreen, exfoliation, cleaning solutions to masks are under the Doctor Magic brand. Mailisa introduces on the website that Doctor Magic is a product line that is illegally imported and distributed by the system, without any intermediary or agent and has a cosmetic declaration form issued by the management agency.
The product is fully covered with a secondary label, clearly showing the place of manufacture, the importing unit, the distributor and the cosmetic circulation license code. According to research, Doctor Magic is imported and distributed by Mailisa through MK SKINCARE Import-Export Production, Trade and Service Company Limited.
Data from the National Business Registration Portal shows that MK SKINCARE was established by Mr. Hoang Kim Khanh (born in 1985) - Mrs. Mai's husband - on September 20, 2017. Headquartered in Ho Chi Minh City, the main industries include wholesale of cosmetics and sanitary products; wholesale of pharmaceuticals and medical equipment.
MK SKINCARE has a charter capital of 10 billion VND since its establishment. According to data on the national business registration system, after 8 years of operation, there has been no change in capital scale. Regarding personnel, the tax registration information released in early 2025 said that the company has a total of 5 employees. Currently, Mr. Hoang Kim Khanh is the owner, general director and legal representative.
The company responsible for Doctor Magic products is HongKong Maika Beauty Biotechnology Limited, headquartered in Hong Kong (China). The information on the product packaging shows that the manufacturing unit is Guangzhou YRM Biotechnology Co., Ltd, headquartered in Guangzhou City ( Guangdong, China).
On the website, Guangzhou YRM Biotechnology Co., Ltd introduces itself as a large-scale enterprise operating internationally, applying technology and automation, integrating many stages from market planning, brand operation, developing raw materials, developing formulas, manufacturing products, processing OEM brands (produced according to customer's formula) and ODM (produced according to the factory's available formula). The enterprise promotes a 40,000m2 production facility, complying with international GMPC standards and EU ISO22716 certification, with a 100,000 GPM manufacturing workshop, a sterile automatic canning workshop and an automatic ozone pumping system.
In a video posted on TikTok channel with millions of followers, Ms. Mai said that the system's cosmetic products are always selling very well, even "selling in containers".
Bai Mai said that many products are priced high due to the cost of renting premises, advertising celebrities, and 50-70% discount for agents are included in the selling price. She also affirmed that if she wants businesses to develop and survive long-term, they must do the right thing to protect them by law.
