In the context of the world witnessing strong geopolitical fluctuations, technological breakthroughs and the process of global economic rebalancing, Vietnam continues to emerge as a noteworthy bright spot in the region.
Based on analysis from the report, which includes data specifically for the region and Vietnam, the survey shows a clear shift in the priorities of CEOs: From focusing on responding to short-term risks to building core competencies to regenerate and grow sustainably in the long term.
Outstanding economic momentum in the cautious region
The Asia-Pacific region is forecast to contribute nearly 60% of global growth in 2026, but still face many fluctuations such as prolonged inflation and geopolitical risks. In that context, Vietnam's prospects are still positively assessed thanks to a stable macroeconomic foundation and increasingly deep integration into the global supply chain.
In 2025, Vietnam's GDP reached a growth rate of 8.02%. In the period 2026-2030, Vietnam sets a GDP growth target of about 10%. This prospect is supported by stable domestic consumption, a plan to increase public investment spending on infrastructure from 20-30% and expectations for exports to increase by about 8% in 2026 despite international trade fluctuations.
Vietnam's legal environment is also being significantly improved. The 2025 Investment Law, effective from March 1, 2026, is expected to simplify administrative procedures, enhance transparency and strengthen investor confidence, thereby improving the long-term competitiveness of the private sector.
Thanks to the combination of economic momentum and the modernization of the legal framework, Vietnam is attracting increasing attention from the international business community.
According to surveys, Vietnam is currently in the top 3 investment destinations selected by CEOs in the Asia-Pacific region, ranking behind the US with 42% and surpassing mainland China with 14%. Investor interest in Vietnam has also nearly doubled in just 1 year, from 8% to 15%.
Exports are still an important pillar of the Vietnamese economy even in the context of international trade facing many challenges. In 2025, Vietnam's exports still increased by 17%.
However, according to a PwC survey, about 86% of Vietnamese manufacturers predict that the negative impacts from trade barriers may become clearer in 2026 when temporary support measures are no longer effective. This is especially noteworthy for labor-intensive industries such as textiles, wood and agriculture.
Recreating to excel - a strategic direction for Vietnamese businesses
According to PwC, to fully utilize Vietnam's growth momentum, businesses need to consider renovation as a continuous capacity instead of just a short-term project. Organizations capable of reshaping business models, accelerating digital transformation and expanding to new value chains are achieving clear competitive advantages.
In addition, businesses need to simultaneously handle short-term risks and invest in long-term restructuring, from re-analyzing the entire value chain to expanding to high value-added sectors. In the context of the stable trading market in Vietnam, tools such as M&A and IPO are also considered important channels to help businesses mobilize capital, access technology and restructure more strongly.
This year's PwC survey also reflects the belief that current investments in technology, human resources and operational capacity will bring value in the future. In Vietnam, optimism is even more evident as many international businesses consider Vietnam an important destination in the process of diversifying global supply chains.
