Vinacafe Bien Hoa promotes expansion strategy in Long Thanh

Hồng Vân |

In the context of the increasingly competitive and innovative food and beverage (F&B) industry in Vietnam, Vinacafe Bien Hoa Joint Stock Company (HoSE: VCS) is proactively implementing a strategy to expand production capacity to meet domestic and international market demand. One of the notable highlights is the plan to expand the factory in Long Thanh Industrial Park, Dong Nai province, a move that demonstrates the long-term vision and good preparation of the enterprise.

Orientation to expand production capacity

Vinacafe Bien Hoa factory in Long Thanh has been officially operated since 2014 with a total investment of nearly 1,000 billion VND. Phase 1 of the factory focuses on the production of instant coffee with a capacity of about 3,200 tons/year, on an area of nearly 1,700 m2. After more than a decade of stable operation, Vinacafe Bien Hoa is currently planning to expand phase 2 from 2026.

According to the plan, phase 2 will significantly increase the total capacity, including 50,000 tons/year for coffee products (including soluble, roasted, 2 in 1, 3 in 1...) and 16,000 tons/year for nutritional grain flour products. This expansion not only improves production capacity, but also creates a premise for Vinacafe Bien Hoa to reach more consumer segments, from traditional to modern.

Long Thanh Industrial Park, where Vinacafe Bien Hoa factory is located, is one of the industrial parks with the highest growth rate and occupancy rate in Dong Nai province.

Long Thanh Industrial Park (IP), Dong Nai province, started construction in 2003 and has gone through more than a decade and a half of development, and by 2019, has affirmed its position as one of the leading industrial parks in terms of investment attraction efficiency in the locality.

With synchronous infrastructure, favorable location and an investment attractive environment, this industrial park has become a "golden address" for many domestic and foreign enterprises to expand production.

Giai doan 1 cua nha may tap trung vao san xuat ca phe hoa tan voi cong suat khoang 3.200 tan/nam. Anh: Hong Van
Phase 1 of the factory focuses on the production of instant coffee with a capacity of about 3,200 tons/year. Photo: Hong Van

The long-term presence and expansion plan of Vinacafe Bien Hoa here shows that the enterprise has chosen the right direction in searching for a strategic production center. This is also the basis for this unit to continue to improve productivity, standardize production processes and optimize operating costs.

Proactively before the policy of relocating the factory in Bien Hoa 1

Another notable point is that Vinacafe Bien Hoa has proactively prepared for the plan to relocate the old factory in Bien Hoa 1 Industrial Park, which is subject to conversion of functions according to the Project of the People's Committee of Dong Nai province.

According to the plan, all 76 enterprises in this industrial park will have to relocate by the end of 2025 at the latest.

The early investment and expansion of the facility in Long Thanh is a strategic solution, helping this unit ensure continuity in the supply chain, without interruption in production and maintain stable business operations when implementing relocation according to the province's policy.

Spreading Vietnamese brands in the international arena

Along with strategic steps in production, Vinacafe Bien Hoa has recently made a remarkable mark when Wake-Up 247 (Vinacafe Bien Hoa brand) announced a cooperation with Manchester City Football Club, the reigning Premier League champion of the 2023 - 2024 season. This is one of the businesses' efforts to enhance brand awareness and connect with the international community, while demonstrating the goal of expanding market share beyond Vietnam.

Through this strategy, Vinacafe Bien Hoa hopes to bring Vietnamese coffee products closer to global consumers, while strengthening its position as one of the leading enterprises in the beverage industry in Vietnam.

Vinacafe Bien Hoa ky vong co the dua san pham ca phe Viet den gan hon voi nguoi tieu dung toan cau. Anh: Hong Van
Vinacafe Bien Hoa hopes to bring Vietnamese coffee products closer to global consumers. Photo: Hong Van

Entering 2025, Vinacafe Bien Hoa continues to affirm its position as one of the most stable consumer enterprises, with positive business results in the first quarter. Net revenue reached more than 672.9 billion VND, up nearly 40% over the same period last year. Gross profit also improved sharply, reaching more than 143 billion VND, up more than 56%, thanks to well controlled capital prices.

From 2020 to present, Vinacafe Bien Hoa has always maintained a very high cash dividend payment level, often in the top of the HoSE exchange. In particular, in 2024, the company attracted attention when announcing a plan to divide dividends up to VND 48,000/share - equivalent to 480% of face value.

The expansion of the factory in Long Thanh is not only a technical step but also reflects Vinacafe Bien Hoa's strategic vision in ensuring long-term, sustainable development and in line with the general orientation of the locality on industrial planning. At the same time, this initiative also shows that businesses are always ready to adapt to policy and market changes.

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