On the afternoon of September 11, in Hanoi, the Truth National Political Publishing House coordinated with the Central Propaganda and Mass Mobilization Committee, the Ho Chi Minh National Academy of Politics, and the Ministry of Public Security to organize a National Scientific Conference on "Propaganda and Mass Mobilization of the Party in the New Era".
Member of the Politburo, Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Commission Nguyen Trong Nghia attended and chaired the workshop.
At the workshop, the presentations focused on clarifying theoretical issues on the Party's propaganda and mass mobilization work in the new era; analyzing and evaluating the current situation of the Party's propaganda and mass mobilization work over nearly 40 years of renovation, thereby proposing tasks and solutions for the Party's propaganda and mass mobilization work to 2030, with a vision to 2045.

Chaired the workshop and discussed the topic "Digital era and the need for policy communication innovation in the era of the Vietnamese people's rise", Associate Professor, Dr. Vu Trong Lam - Director, Editor-in-Chief of the Truth National Political Publishing House - said that policy communication in the digital age needs to create multi-dimensional interaction between media agencies and the public; enhance the ability to interact and connect the public with information about the Party's guidelines and policies, the State's policies and laws.

According to Associate Professor, Dr. Vu Trong Lam, our country is preparing to enter a new era - the era of national growth, all cadres, party members and people need to be informed and communicated accurately, fully, objectively and comprehensively on all issues to create unity in awareness and action.
Meanwhile, the digital age has created an unprecedentedly open digital environment for communication and information work. Therefore, policy communication activities need to build a truly healthy, active, safe and developing information ecosystem, serving the country and the people.
Concluding the workshop, Politburo member, Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Commission Nguyen Trong Nghia affirmed that this is the first scientific workshop on propaganda and mass mobilization work organized after the merger of the Central Propaganda and Mass Mobilization Commission and the Central Propaganda and Mass Mobilization Commission.
The presentations, opinions exchanged and discussed at the workshop demonstrated the depth of theory and practice, reflecting the strategic vision, and multi-dimensional analysis on many aspects of the Party's propaganda and mass mobilization work in recent times.
Mr. Nguyen Trong Nghia emphasized that propaganda and mass mobilization work in the new era must become a particularly important pillar in building the Party and the political system, playing a key role in strengthening social trust, arousing national aspirations, and orienting the country's development.
To do that, it is necessary to identify the following key tasks and solutions: Concluding and developing the ideological foundation, raising the theoretical level of the Party; modernizing propaganda and mass mobilization work, mastering digital media space; Strengthening, tightening and deepening the close relationship between the Party and the People, firmly building the position of people's hearts; Building a team of propaganda and mass mobilization cadres with courage, intelligence, prestige, equal to the tasks; Innovation of coordination mechanisms, promoting the combined strength of the entire political system; Linking propaganda and mass mobilization work with the strategic tasks of the country; Improving research capacity, summarizing practices, and forecasting strategic strategies.