French fashion brand Jacquemus has officially signed a cooperation agreement with the French Football Federation (FFF) to create a fashion collection with a unique lifestyle.
This collection will accompany stars of the French team (Les Bleus) such as Kylian Mbappé, Ousmane Dembélé, Désiré Doué and Marcus Thuram throughout the 2026 World Cup campaign.
On Tuesday, June 16, 2026, the French national team will have their first match against the African Cup champion – Senegal.
On that day, all eyes will not only be on the field performances of Kylian Mbappé, Désiré Doué, Aurélien Tchouaméni, Marcus Thuram, Warren Zaïre-Emery, Ousmane Dembélé or Michael Olise, but also because these stars are gradually affirming their position as fashion trend leaders.
Also on this day, the fashion and lifestyle collection designed by Jacquemus will be widely sold.
Design with a classic and sophisticated touch
Throughout the tournament, the French national team players will wear a special warm-up shirt, acting as a pre-match shirt.
With a classic navy blue color, the shirt is adorned with small red and white vertical stripes.
The right chest is where the two yellow stars (symbolizing the two World Cup championships 1998 and 2018), the image of the Gallic rooster, the French flag and the words named Jacquemus reside.
Besides this jersey model, the collection also includes jackets, tracksuit bottoms and shorts with the characteristic colors of Les Bleus.
Today, the landings of French national team players at the Clairefontaine training center are being scrutinized by the media and fans no differently than the appearance of A-list stars at fashion weeks (Fashion Weeks).
This partnership gives Jacquemus the opportunity to directly approach a new generation of consumers – those who not only watch sports performances but are also particularly interested in the personal style of French players.
Sharing in a press release, designer Simon Porte-Jacquemus said: "In France, football is not just a sport. It is a part of everyday life and has always been a part of my life.
Working with the national team means I am representing a country, a culture and unforgettable moments. This is extremely meaningful to me.
It is known that the collection is inspired by the classic tangerine green Nike felt jacket that Jacquemus wore when he was young. He recreated the typical visual codes of the French team through his personal aesthetic lens.
In particular, the French designer actively avoided the conventional technical materials of sportswear to switch to using natural fiber fabric or high-quality artificial fabric, in order to maintain the luxury spirit of the brand's ready-to-wear clothing lines.
This project also carries a humanitarian meaning when implemented in cooperation with Sport dans la Ville, to support the integration of young people and promote community activities through sports.
