In the context of South Saigon rising with infrastructure momentum and elite communities, Essensia Broadway appears as a new solution, making the concept of Art' Urban the foundation for an iconic space of the region.
Urban stage - The highlight that creates the colors of big cities
Broadway in New York or Champs-Elysees in Paris have long gone beyond the role of regular commercial streets to become the economic - cultural symbol of each city. Broadway brings in billions of dollars in revenue each year thanks to its theater, restaurant, hotel system and supporting service chain. Similarly, Champs-Elysees is a convergence of fashion, cuisine and tourism, where rental prices are always among the most expensive in the world.
The common point of these urban "stages" is not only lighting or architecture, but also the ability to activate the entire economic and social life. They create 24/7 continuous attraction, promote commercial activities, enhance real estate value and form a clear identity for the city.
From that practice, we can look back at Ho Chi Minh City. Although vibrant, energetic and constantly transforming, the city still lacks a Avenue that can take on a similar role in connecting and expressing identity. Current commercial axes mainly serve individual shopping or entertainment needs but have not created an "urban backdrop", where the pace of life, experience and culture can blend to form a unique identifying mark.
South Saigon - New growth focus with strong infrastructure momentum
In the context that Ho Chi Minh City is looking for a space of sufficient scale to create an urban "stage" for the new development era, South Saigon has emerged as the most favorable convergence area. According to the Ho Chi Minh City planning project until 2040, this area is oriented to develop according to the high-tech model, culture - art, entertainment, exhibition, eco-tourism and trade - services.
Infrastructure is a key driving force to help the South accelerate. The Nguyen Van Linh - Nguyen Huu Tho underpass and a series of bridges in Rach Dia, Long Kieng, Phuoc Long and Cay Kho have been completed, significantly improving traffic in the area. The Ben Luc - Long Thanh Expressway is expected to be operational from 2026, expanding inter-regional connectivity. At the same time, key projects such as Metro Line 4, Metro Ben Thanh - Can Gio, Thu Thiem 4 Bridge, Nguyen Huu Tho Axis Expansion Plan and Nguyen Tat Thanh Axis Expansion Project continue to strengthen the strategic role of the South in the urban structure of Ho Chi Minh City, creating a foundation for this area to break through in terms of infrastructure, trade and urban identity.
The breakthrough in infrastructure and planning quality has attracted more and more residents to settle down. Projects that have contributed to shaping the appearance of South Saigon such as Dragon City urban area, Essensia South Saigon complex and Celesta urban area are clear evidence. This place brings together an elite community from successful young families, experts, overseas Vietnamese and business owners. This not only contributes to improving the quality of life in the area but also creates great demand for different trade, services, arts and lifestyles.
That is also the condition for South Saigon to be able to form iconic spaces for Ho Chi Minh City and Essensia Broadway to be born as a complete answer.
Essensia Broadway The first Art- Urban Town in South Saigon
Essensia Broadway is the third project in the Essensia Nam Saigon complex of Phu Long Developer. The project is located on the frontage of Nguyen Huu Tho Avenue (planned road 60m), and is located between Celesta urban complex and the Essensia Sky & Parkway Saigon WorldHotels Residences brand residential area. From this location, Essensia Broadway is surrounded by an elite community and a high-end service ecosystem, creating the perfect setting for developing a space with its own mark.
Inspired by the musical spirit of Broadway and the characteristic lines of Art-Deco, Essensia Broadway was created as a miniature urban stage with three characters: Shophouse (31 units), Townhouse (56 units) and Central Clubhouse. If the shophouse recalls the luxurious style of The Great Gatsby, Townhouse tells the delicate story of "The Rewritten House"; while Clubhouse with impressive double architecture will bring the magical shade of Aladdin in the heart of the neighborhood.
Following the three characters, Essensia Broadways utility system is organized as a seamless chain of scenes, spanning over an area of over 3,000m2. From the park and broadway Broadway, the water music square, pet park to the outdoor grandstand, walking bridge, jogging track, children's playground, BBQ hut, therapy garden... each space is a unique experience, serving a variety of needs for relaxation, exercise and community interaction.
equally important, the location of the project on the Nguyen Huu Tho axis helps residents easily access the complete utility ecosystem of the South, including: International Education System from kindergarten to university (SSIS, BVIS, KinderWorld, Victoria School, RMIT); leading healthcare system (FV, Tam Duc, Tam Anh); major commercial centers (SC VivoCity, Crescent Mall, Lotte Mart or Aeon Mall).
In the context of Nha Be - the center of South Saigon - almost no new low-rise projects in the current period, Phu Long Developer brings Essensia Broadway as a rare addition, not only adding commercial housing products but also creating outstanding destinations for real buyers and investors who want to own a valuable "stage front". This is also the first step for Phu Long to create a different urban mark.
