The explosive development of social networks has caused drama (shocking, scandalous incidents) to spread in a flash at a dizzying speed. Some people have compared it to the current speed of newscasting and continuously generating "drama", just a few minutes without surfing social networks, it could have become "seasonal", "old-fashioned" because it has ignored a series of "terrestrical" and "trending" incidents (top trends of interest).
From the call for 16.7 billion VND in charity of Tiktoker Pham Thoai and babyap's mother being accused of showing signs of lack of transparency to Kera vegetable candy not rich in fiber as advertised by Miss Thuy Tien and most recently the private scandal of a Korean actress that was enough to create "drama" and toxic air to spread all over social networks for many weeks.
Starting with articles and comments responding to the incidents, but with the speed of spread, replication, and the crowd effect, it has contributed to the explosion of toxic air, spreading more fake news, and inciting negative opinions to the point of hostility.
After the program criticizing the sales of "KOLs, Livestream or Lie-stream?", a TV editor was flooded by the fan community of the "three department of Kera vegetable candy" to attack his personal page, leaving hundreds of insulting and satiring comments, to the point that the editor had to block his Facebook page.
The case of Korean actor Kim Soo Hyun has also received special attention from Vietnamese netizens. A series of groups and posts were posted with unquestioned controversies. At the peak, fake images of Kim Soo Hyun were created by AI and posted on social media, turning the incident about the actor into chaos with mixed and uncontrolled fake information and images. Following that, there are comments that are tarnishing, crushing, and defaming the actor.
Drama is always a delicacy of social networks, when the crisis escalates, it is also the time when toxicity (toxics) takes the throne with the proliferation of fake news, fake images and hostile comments.
For many years, experts have repeatedly argued about the role of technology companies behind social media platforms.
In 2021, Andrew Bosworth - Facebook's top leader once said that users must be responsible for the problem of fake news on the network, not technology companies. Accordingly, Facebook leaders expressed the view that individual users have the right to choose whether or not to believe something is being shared (share).
Social media users are also deciding whether to share or not to share information and say: " Facebook does not have enough capacity to assess what is really accurate to limit the ability to spread fake news".
On January 7, 2025, Meta Platforms (parent company of Facebook, Instagram and Threads) announced that it had stopped the third-party information verification program and replaced it with community Notes. Meta Platforms stops actively scanning articles about hate speech and other violations, they only check posts when there are reports from users.
It can be seen that when technology companies are almost on the sidelines in screening fake news and comments with deadly hostility, social networks with billions of users have become chaotic and out of control with drama.
The more Drama is noticed, the more it will attract discussion and sharing, thereby increasingly supporting the spread of fake news and fake images. For example, the case of Korean actor Kim Soo Hyun was almost broken when a series of photos of his private life and personal activities (real and fake) were illegally released with a series of unverified information.
Or like the case of the TV editor, when he locked his personal page, the powerful force of accounts claiming to be fans of the "bank of 3 vegetable candy" continued to flood into the fanpage of the TV channel.
The ability to hide face and identity, combined with not being strictly censored for posting content, has given visitors the opportunity to spread and occupy social networks.
