The news that Call Me by Fire season 2 will stop production in 2025 surprised the audience, because before that, at the concert held in Hung Yen, many sources speculated that guest singers Dan Truong, Truc Nhan, and Ngo Kien Huy would participate in Call Me by Fire season 2.
Dan Truong and Truc Nhan also hinted that they would participate in the show Call Me by Fire season 2.
The fact that the two Brother shows will dominate the music listening and viewing market in 2024 is expected to lay the foundation for the performing arts industry to grow, especially in the context of the cultural industry investing strongly in development until 2035.
In 2024, in the last 4 months of the year alone, from September to December, 4 consecutive Anh trai say hi concerts and 2 Call Me by Fire concerts were held on a large scale, gathering tens of thousands of spectators every night.
Experts say that the booming music concerts also promote the development of many other industries, such as tourism, performance organization, and "follow-on" goods such as fashion...
2025 is expected to continue the success of Anh trai say hi and Call Me by Fire. Fans have even made a list of "nominations" for artists to appear in season 2 of Anh trai shows.
The announcement that Call Me by Fire season 2 will be discontinued in 2025 will likely leave a void in the show's market.
Participating in Call Me by Fire also helps 33 artists and talents to warm up their names and burn out on stage during the 4 months of broadcasting. The artists' efforts to contribute their talents in group performances also create excitement on digital platforms, and a lot of discussion on social networking forums, thereby their music products also receive more attention.
The "hotness" of the artists also creates excitement for music listening platforms, creating fierce competition in coverage between names and music products.
It is undeniable that the level of investment and "willingness to spend" of the producers behind the 2 Anh Trai shows in 2025. Artists have revealed that the producers had to invest "tens of billions of dong" from buying copyrights, the process of inviting 33 artists, to the entire production process that lasted for many months with many stages, each stage requiring hundreds of personnel behind the stage...
Talking to Lao Dong reporter, Mr. Nguyen Xuan An - Communications Director of "Call Me by Fire" said that to organize a large-scale concert with 20,000 spectators is a huge challenge for the producer in many aspects, in terms of personnel alone, they have to mobilize thousands of people.
The expensive investment, plus the pressure to gain traction with season 2 always being more difficult than season 1, is probably also the reason why Call Me by Fire needs more time for its comeback.
The producers revealed that they will invest in a new reality show called Show It All - a reality TV show project about training and developing young artists. Hopefully, Show It All can create attraction to fill the gap left by Call Me by Fire in the performance market in 2025.