After the unprecedented success of the two concerts Anh trai say hi and Call Me by Fire on the evening of October 19, both producers announced that they will continue to hold concerts in Hanoi next December. Although not yet on sale, tickets for these two shows have been sought after over the past few days.
Attraction comes from large investment in reality TV
Without the two music reality TV shows that aired for nearly 4 months, the two concerts Anh trai say hi and Call Me by Fire would not have had such "unprecedented" appeal.
The long airing and elaborate investment in group performances have nurtured the power of the "big brother" concerts.
Take Anh trai say hi for example, after each live stage (stage performance), the group performances of the handsome "brothers" who light up the stage, sing, rap and dance skillfully always create a storm on digital platforms. Continuously dominating the music charts makes the program attract an increasingly large audience after each broadcast.
In addition, the large fan base of each "brother" and "talent" has created a hunt for concert tickets that has lasted from September until now.
The audience effect at “big brother” concerts is compared to Kpop. The performance industry of Kpop groups has brought billions of dollars to the Korean economy after each concert like that.
Concerts by BTS, Blackpink or any other famous group bring huge profits to many industries, from tourism, cosmetics, fashion to the business products of the companies that manage the groups.
But before achieving huge revenue and great appeal, the producers of the two shows “Anh Trai” had to spend a huge amount of money to “incubate” and “grow” the appeal of the program.
Most of the contestants of Say Hi Brother when they joined the show were not famous, even unfamiliar to the audience. Many of the artists in Call Me by Fire are considered to be past their prime, some "talents" have even gone into hiding for a long time.
Speaking to Lao Dong reporter, singer Doan Trang, who participated in the show Sisters Who Make Waves in 2023, said, “The human resources behind supporting each artist in reality shows are huge. Each artist has a team of makeup artists, hair stylists, costume designers... Not to mention dancers, choreographers, stage directors, lighting, music production. The amount of money spent on investing in music, stage design, choreography, dancers... will definitely be huge.”
The investment for the concert alone is predicted by experts to be up to several million USD. Responding to Lao Dong reporter, Mr. Nguyen Xuan An - Communications Director of Call Me by Fire said that they needed more than 1,000 staff to organize a large-scale concert.
Market “manipulation”
Over the past six months, when music shows on reality TV "overwhelmed" the music charts, they accidentally "sunk" the products of other individual singers when released at the same time.
Many singers who released products such as Tlinh, Vu, LowG... faced fierce competition and struggled to gain a foothold. Discussions about the products were also impossible when social networking forums were flooded with topics about HIEUTHUHAI, Soobin Hoang Son and other "brothers" and "talents".
In reality, singers who do not participate in reality TV are on the sidelines of the "fever", they are greatly influenced and influenced by reality TV.
The performances from the two shows to the concerts are clearly demonstrating their power and "manipulation" in the music market.
However, the ticket fever of the concert series is only showing the value and role of reality TV, while for the rest of the market, which are individual singers, organizing live shows is still a difficult problem.
When the cost of a live concert always requires a large investment, the possibility of artists being able to sell tickets can be counted on the fingers of one hand.
