Expectations for the breakthrough in revenue of Vietnamese films

Ngọc Dủ |

National Day on September 2 has long become one of the important peak seasons for Vietnamese box office, when the number of audiences coming to the cinema increased sharply thanks to the long holiday and the mentality of finding entertainment products suitable for families.

Exciting Vietnamese films during the holiday

In 2025, the film market will continue to be bustling with the participation of prominent names: Historical - war film "Red Rain", comedy - horror work "Getting Rich with Ghosts 2: The fossile War", horror film "Ghost Bride", "Ghost sold wedding", family film "Mother left", "Golden years: Mother's birthday", action film "The War in the Air".

"Getting Rich with Ghosts 2" officially premiered on the occasion of National Day on September 2, staged by director Nhat Trung with the participation of a familiar cast such as Tuan Tran, Hoai Linh, Diep Bao Ngoc, Vo Tan Phat. The film is entertaining, combining elements of comedy and light horror, revolving around the journey of five characters caught up in the "war" to bring the body of the star Anh Thu back to her hometown. The special thing is the 9-billion-dong diamond ring, the reward left by ghosts themselves, making the story both dramatic and satirical. With a humorous exploitation but still very everyday, the film is expected to "heat up" cinemas during the holidays.

Before that, the film "Red Rain" by director Dang Thai Huyen was officially released in theaters and quickly became a phenomenon. Set in the 81 days and nights of fighting to protect the ancient citadel of Quang Tri in 1972, the work recreates the tragic history of the nation from both epic and humane perspectives. The appearance of actors such as: Hua Vi Van, Trong Hai, Nguyen Thanh Van... along with elaborate staging techniques helped the film receive great attention from the audience, especially in the context of the 80th Anniversary of the August Revolution and National Day on September 2. Currently, this project has surpassed the 135 billion VND mark after only a few days of release.

Other films such as "Ghost Bride", "Ghost War", "Ghost selling fate" ... were all worked by famous directors and crews. Therefore, many audiences expect that Vietnamese films in September will be vibrant, many films that can reach the hundred billion mark like "Red Rain" have just done.

It can be said that Red Rain or other films such as Getting Rich with Ghosts 2, The dream of selling mulberry represent different flows of Vietnamese cinema. This diversity helps the audience have more choices, while also showing the efforts of filmmakers to balance art and business.

Positive forecast for a bumper film season

Box office data shows that the heat of Red Rain is very clear. After only three days of release (as of August 24), the film has reached 100 billion VND in revenue - a record figure for the war - history genre, which is often considered difficult to reach the general public.

This achievement proves that Vietnamese audiences are increasingly willing to accept serious works, as long as the story is attractive enough and the storytelling is approachable. With this momentum, experts predict that "Red Rain" can completely reach 200 billion VND after the National Day holiday, becoming the highest-grossing war-themed film ever.

Meanwhile, "Getting Rich with Ghosts 2" will be the new "War horse" in the holiday season. Although there are no official figures, the film is considered to have great potential thanks to its familiar entertainment formula: Mixing comedy, spiritual elements and the cast that has been loved by many generations of audiences. With a tight schedule at major theater systems such as CGV, Galaxy, Lotte Cinema, and good ticket prices, the film is expected to attract young audiences and families during the holiday.

The diversity of film genres during the National Day holiday on September 2 is considered a big plus for the market. Instead of fierce competition, they complement each other to attract many groups of audiences to the theater. This is a positive signal for filmmakers to be more bold with projects that are both entertaining and have social value.

Ngọc Dủ
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