Quang Ninh is a locality that owns a particularly rich heritage - scenic spot system of Vietnam. Notable among them are Ha Long Bay - World Natural Heritage and Yen Tu, part of the Yen Tu - Vinh Nghiem - Con Son World Cultural Heritage, Kiep Bac (recognized by UNESCO in 2024).
In addition, the province has more than 600 large and small relics, hundreds of traditional festivals and a rich indigenous cultural ecosystem. This is the foundation for Quang Ninh to shift its development direction to an economic model based on the conservation, exploitation and creation of heritage values.
Over the past decade, Quang Ninh has proactively changed its development thinking, considering heritage as a strategic resource, creating economic value through tourism, high-quality services and unique cultural space.
Not only sightseeing and worshiping, Quang Ninh is gradually promoting deep, creative and unique experience products, such as: Meditation - relaxation tourism in Yen Tu; day tour to explore Ha Long by yacht, high-class cars; festivals, cultural events, international concerts associated with heritage space; digitalization of heritage, virtual reality application (VR/AR) to increase experience...
These innovations help increase the value of each traveler, instead of growing widely.
In the period of 2020 - 2025, tourism associated with heritage will become one of the growth pillars of the province. In 2025 alone, Quang Ninh will welcome 21.28 million visitors, an increase of 12% over the same period; tourism revenue is estimated at 57,000 billion VND, an increase of 22.46%.
These figures show the strong growth range of the tourism industry as the province continuously innovates products, from bay sightseeing cruise ships, local cultural experiences to international events, festivals, and concerts held right in the heritage space.
One of the decisive factors for the success of the heritage economic model in Quang Ninh is that transportation - service infrastructure is invested synchronously but still maintains the core conservation principle.
The Hai Phong - Ha Long - Van Don - Mong Cai Expressway, Ha Long International Passenger Port and Van Don Airport contribute to significantly shortening travel time for tourists.
In the Yen Tu area, the service system is organized in a disciplined manner, avoiding concretization, focusing on preserving the national forest landscape. Modern facilities, such as: Quang Ninh Provincial Museum - Library, 30.10 Square, Minh Tam - Yen Tu Square... are considered an open cultural space, creating a new highlight for the cultural - creative economy.
The heritage economy not only brings direct revenue from tourism but also opens up opportunities for the development of cultural industries, creative services, indigenous products, and high-quality jobs.Thanks to the good exploitation of the heritage value system, Quang Ninh strongly attracts private investment capital, especially in the fields of high-end resorts, smart services and cultural infrastructure.
Aiming for the period of 2026 - 2030, Quang Ninh aims to become a leading center for heritage economy and creative tourism in Asia, with five pillars: natural heritage, cultural - spiritual heritage, creative space, high-quality cultural industry and tourism.To achieve this goal, the province continues to improve the strategy of preserving and expanding cultural tourism space, enhancing the application of technology and developing professional human resources.
