Game show artists
Running Man Vietnam has just announced that it will produce season 3 to air in 2025. This is a program that has had great appeal since season 1 with the participation of a series of famous artists in Vietnamese showbiz such as Tran Thanh, Ninh Duong Lan Ngoc, Jun Pham, Ngo Kien Huy...
Along with Running Man Vietnam, a series of reality shows and entertainment game shows were also announced for production such as All-round Rookie, Team 1 No 2, Beautiful Sister Say Hi, 2 Days 1 Night, brilliant Journey...
In 2024, a series of music reality shows such as Say Hi Brother, Call Me by Fire, Sister Who Makes Wave... showed strong appeal, dominating the music market on digital platforms, while creating "stormy" concerts with thousands of spectators racing to hunt for tickets.
The 2025 Gameshow is expected to be more diverse, richer in terms of genres, content and not just music.
A series of artists are expected to participate in upcoming game shows. In recent years, many artists have been living mainly on... game shows when receiving a large income, nurturing their reputation with game shows and being lazy to work in the arts.
Ninh Duong Lan Ngoc was once a promising name in Vietnamese films when participating in the Endless fields, the Great Old Man... However, in the past 3 years, Lan Ngoc has been somewhat passionate about game shows, participating in many entertainment programs, and at the same time entering the singing stage despite her limited singing voice.
Many names such as Truong Giang, Lam Vi Da, Kieu Minh Tuan, Ngo Kien Huy, Thuy Ngan... covered shows such as 2 days 1 night, 7 youthful smiles... Like HIEUTHUHAI, before participating in Anh trai say hi and making his mark with music, he was considered a "game show rapper" because he mainly appeared in game shows.
Many new identities of artists have begun to appear, instead of the titles of singers and actors, now many showbiz stars call themselves "entertainment artists", because apart from participating in game shows, they have almost no professional activities.
The most typical example is Le Huynh Thuy Ngan, the number of roles she plays can be counted on the fingers, for a long time, Thuy Ngan's image was only associated with physical games, making people laugh in Running Man Vietnam season 2, 7 smiles of spring, or 2 days 1 night.
What do artists have if they only play game shows?
Sharing with Lao Dong reporter, Ms. Ngan (name changed) - a former employee in charge of artist relations at D.T entertainment company - said: "Gameshow filmed on set, guest artists can receive a fee of 5 million VND to 20 million VND per episode. This is the price of sand for the producer to support the cost of makeup, hair, and travel for the artist. Usually, artists participating in music game shows will have a higher level of sand for singing than the general level. For artists who are game show judges, the sand will be calculated according to the project, not the episode. Depending on each game show, they can earn from several hundred million to several billion VND".
Gameshow and reality TV are bringing good income to artists, also helping their image spread to the majority of television audiences.
However, as singer Truc Nhan said: "The value of an artist must lie in personal products". In 2024, Truc Nhan refused to participate in the show Anh Trai to invest time and effort in personal products. After becoming the runner-up of Anh trai say hi, RHYDER shared that reality TV is just a stepping stone to help spread his name, so that from there, artists have to invest to have their own "quality", their own musical ego on the journey to affirm themselves.
To go the long way, to affirm their own talent and personality, to build their personal brand, artists need to have artistic products.
For a long time, Truong Giang has not appeared on the Vietnamese screen like when he was filming Lat mat or 49 days. Lan Ngoc is also at risk of being overthrown as the "screen girl" when a new generation of actors is rising, many singers and beauty queens are on set to act in films.
