Culture
Hue people flock to the river to watch the Trieu Son Dong boat race
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HUE - The Trieu Son Dong boat race (Hoa Chau ward) took place sôi động, attracting a large number of people, preserving the rural culture of Hue.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
Vietnam - Japan Festival in Ho Chi Minh City gathers more than 300 booths
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Ho Chi Minh City - The 11th Vietnam - Japan Festival will take place on August 7-8, gathering more than 300 booths and many unique cultural and artistic exchange activities.
Love mismatched
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There are relationships that look full from the outside, like holding hands, taking pictures together, words are still gentle, sometimes still very gentle. But inside, the balance has tilted. One person gives to wear their hands, one acquaintance receives to be carefree. One person always has to look at their face to live, one person sees love as the right to control.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Tet holiday in the Mekong Delta playing lotto
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Can Tho - During the Lunar New Year holidays, lotto artists in the Mekong Delta still stick to the stage to keep the laughter for the audience.
Go Dong Da Festival 2026 recreates the heroic spirit of Ngoc Hoi - Dong Da victory
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Hanoi - The Go Dong Da Festival celebrating the 237th anniversary of the Ngoc Hoi - Dong Da victory is held on a solemn scale, attracting a large number of people and tourists.
Culture creates the soul of cuisine
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Vietnamese cuisine is being valued as a powerful tool of the tourism and diplomatic industries.
Water fountain Tet, sacred flow in the great forest of Da Nang
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Da Nang - At the beginning of Spring, the Ca Dong people in Nam Tra My are bustling with the water trough Tet festival, praying for a peaceful and prosperous new year, preserving the traditional cultural source.
Opening of Go Dong Da Festival 2026, remembering the glorious feats of the nation
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Hanoi - On the morning of February 21 (ie, the 5th day of Tet), the 237th anniversary of the Ngoc Hoi - Dong Da Victory (1789 - 2026) officially opened at Go Dong Da.
Traditional culinary quintessence told with contemporary thinking
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Amidst the strong wave of globalization, cuisine is no longer just a story of flavor, but has become a cultural language of dialogue. In Vietnam, as more and more restaurants are recognized by the Michelin Guide, a big question is raised: how can traditional cuisine not be dissolved in international standards, but on the contrary, step out into the world with its own identity?
Factors that determine the change of Vietnamese art in the future
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No art form is separated from the context of economic - political - social life that gave birth to it, if art wants to develop, it needs to have synchronous development thinking in all fields to create momentum.
Go to a civilized pagoda to preserve the beauty of early spring culture
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Going to pagodas at the beginning of the year is a cultural beauty from thousands of years ago, but it requires proper understanding to avoid distorted behaviors that cause offense.
National colors on Dong Ho paintings
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In the atmosphere of the earth and sky transitioning to Spring, when the brilliant colors of peach blossoms begin to embellish in the chilly weather of Northern Vietnam, the poem by poet Hoang Cam: "Dong Ho paintings of chickens and pigs with fresh lines / National colors shine brightly on diep paper" echoes again as a reminder of cultural origins.
Young people line up to ask for fortune-telling cards at Tran Temple on New Year's Day
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Ninh Binh - In the first days of the new year, a large number of young people flock to Den Tran, Nam Dinh ward to ask for fortune-telling cards and pray for good luck.
A hollow heritage tree over 300 years old still radiates green shade in Ninh Binh
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Ninh Binh - Although the trunk has become hollow over time, the 300-year-old heritage tree at Pho Minh Pagoda is still green and lush, providing shade all year round.
Visiting ancient pagodas in Hanoi at the beginning of the year
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Hanoi - On the 4th day of Tet, people in traditional ao dai costumes came to visit and offer incense at the ancient pagoda with a long history and unique architecture.
Quan Su Pagoda attracts a large number of tourists to pray for peace at the beginning of the year
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Hanoi - Quan Su Pagoda welcomes thousands of tourists to offer stars to ward off bad luck, pray for peace and fortune for themselves and their families at the beginning of the new year.
Ba Den Mountain attracts thousands of tourists on the opening day of the 2026 Spring Festival
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The Nui Ba Den Spring Festival 2026 in Tay Ninh opens from the 4th day of Tet, attracting tens of thousands of tourists flocking to pilgrimage and spring travel at the beginning of the year.
Running shows throughout Tet with the lion and dragon dance troupe in Can Tho
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Can Tho - Behind each performance is the enthusiasm and the arduous training process of the members of the lion and dragon dance troupe to bring joy to Tet.
