Toyota Unveils Land Cruiser ROX and 4Runner TRD Surf Concept

Thanh Vũ |

At the 2025 SEMA exhibition in the US, Toyota made a strong impression with two new pickup models: the Land Cruiser ROX Concept and the 4Runner TRD Surf Concept.

Both models are specifically designed to encourage an open-air driving experience, with a design that eliminates the roof and D-pillars, creating an airy, open space.

The Land Cruiser ROX Concept is reimagined with many unique custom parts. This is the brainchild of Toyota's Calty Design Research studio, where the design team focused on creating the perfect off-road vehicle that allows the driver to blend in with nature.

The C-pillar is cut, the D-pillar is deleted, and the roof is completely removed, creating a new, sturdy frame to compensate for the lost rigidity. A specially designed panoramic roof with a soft top, along with custom glass-free doors, provide a close-to-the-sky experience.

The vehicle also gets larger wheels and off-road tires, along with robust protective parts like steel front and rear bumpers, skid plates and brush guards.

The 4Runner TRD Surf Concept is no less appealing, with its beachy styling and 80s inspiration.

These two models are not only beautiful, but also demonstrate Toyota's commitment to those who love to explore and adventure in the outdoors.

With more than half of the components replaced with new parts, this is certainly a memorable event in the automotive industry.

Thanh Vũ
RELATED NEWS

Toyota faces difficulties in the global market

|

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

|

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

|

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.

Thousands of tons of clams raised by people die after storms

|

Thanh Hoa - Mass clam deaths at about 60ha of farming ground of 50 households in Ngoc Son ward, estimated damage output from 2,000-2,400 tons.

Houthi forces completely control the strategic Bab al Mandab strait

|

Houthi forces in Yemen have just seized control of Mayyun Island and taken over the Bab al Mandab Strait, a vital shipping route for global oil exports.

Ministry of Industry and Trade requests Grab to clarify fares, fees, and discounts

|

The National Competition Committee (Ministry of Industry and Trade) is conducting a review and verification of reflections related to Grab's price and fee policies.

Case of former principal collecting 15,000 VND/sidetime tutoring: Parents say students benefit

|

Parents affirmed that their children benefited and there was no damage in the case of the former Principal of Ba Dinh Secondary School collecting 15,000 VND/sidetime tutoring.

Toyota faces difficulties in the global market

Văn Thắng |

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

Thanh Vũ |

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

Gia Minh |

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.