Toyota Unveils Land Cruiser ROX and 4Runner TRD Surf Concept

Thanh Vũ |

At the 2025 SEMA exhibition in the US, Toyota made a strong impression with two new pickup models: the Land Cruiser ROX Concept and the 4Runner TRD Surf Concept.

Both models are specifically designed to encourage an open-air driving experience, with a design that eliminates the roof and D-pillars, creating an airy, open space.

The Land Cruiser ROX Concept is reimagined with many unique custom parts. This is the brainchild of Toyota's Calty Design Research studio, where the design team focused on creating the perfect off-road vehicle that allows the driver to blend in with nature.

The C-pillar is cut, the D-pillar is deleted, and the roof is completely removed, creating a new, sturdy frame to compensate for the lost rigidity. A specially designed panoramic roof with a soft top, along with custom glass-free doors, provide a close-to-the-sky experience.

The vehicle also gets larger wheels and off-road tires, along with robust protective parts like steel front and rear bumpers, skid plates and brush guards.

The 4Runner TRD Surf Concept is no less appealing, with its beachy styling and 80s inspiration.

These two models are not only beautiful, but also demonstrate Toyota's commitment to those who love to explore and adventure in the outdoors.

With more than half of the components replaced with new parts, this is certainly a memorable event in the automotive industry.

Thanh Vũ
RELATED NEWS

Toyota faces difficulties in the global market

|

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

|

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

|

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.

Ho Chi Minh City will issue new regulations on land separation and consolidation in March

|

Ho Chi Minh City will issue a decision stipulating the conditions for land plot separation and consolidation and the minimum area for plot separation in the area in March 2026.

Google Maps starts updating new administrative maps in Vietnam

|

On March 18, many Google Maps users discovered that the application had updated maps according to new administrative boundaries.

Roadmap for illegal dumping from the Lao Cai Central Social Housing Project

|

Lao Cai - Reporters' records show that waste soil from the Yen Ninh social housing project is not transported to the licensing point but is constantly changing locations.

Many officials in Ca Mau have to retake civil servant and public employee exams

|

Tomorrow, March 19, many leading officials in Ca Mau will take recruitment exams for civil servants and public employees even though they have worked for a long time.

VGCL holds working meeting to prepare for the 14th Vietnam Trade Union Congress

|

Hanoi - March 18, the VGCL organized meetings of sub-committees to prepare for the 14th Vietnam Trade Union Congress, term 2026 - 2031.

Toyota faces difficulties in the global market

Văn Thắng |

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

Thanh Vũ |

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

Gia Minh |

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.