Toyota Unveils Land Cruiser ROX and 4Runner TRD Surf Concept

Thanh Vũ |

At the 2025 SEMA exhibition in the US, Toyota made a strong impression with two new pickup models: the Land Cruiser ROX Concept and the 4Runner TRD Surf Concept.

Both models are specifically designed to encourage an open-air driving experience, with a design that eliminates the roof and D-pillars, creating an airy, open space.

The Land Cruiser ROX Concept is reimagined with many unique custom parts. This is the brainchild of Toyota's Calty Design Research studio, where the design team focused on creating the perfect off-road vehicle that allows the driver to blend in with nature.

The C-pillar is cut, the D-pillar is deleted, and the roof is completely removed, creating a new, sturdy frame to compensate for the lost rigidity. A specially designed panoramic roof with a soft top, along with custom glass-free doors, provide a close-to-the-sky experience.

The vehicle also gets larger wheels and off-road tires, along with robust protective parts like steel front and rear bumpers, skid plates and brush guards.

The 4Runner TRD Surf Concept is no less appealing, with its beachy styling and 80s inspiration.

These two models are not only beautiful, but also demonstrate Toyota's commitment to those who love to explore and adventure in the outdoors.

With more than half of the components replaced with new parts, this is certainly a memorable event in the automotive industry.

Thanh Vũ
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