Toyota Unveils Land Cruiser ROX and 4Runner TRD Surf Concept

Thanh Vũ |

At the 2025 SEMA exhibition in the US, Toyota made a strong impression with two new pickup models: the Land Cruiser ROX Concept and the 4Runner TRD Surf Concept.

Both models are specifically designed to encourage an open-air driving experience, with a design that eliminates the roof and D-pillars, creating an airy, open space.

The Land Cruiser ROX Concept is reimagined with many unique custom parts. This is the brainchild of Toyota's Calty Design Research studio, where the design team focused on creating the perfect off-road vehicle that allows the driver to blend in with nature.

The C-pillar is cut, the D-pillar is deleted, and the roof is completely removed, creating a new, sturdy frame to compensate for the lost rigidity. A specially designed panoramic roof with a soft top, along with custom glass-free doors, provide a close-to-the-sky experience.

The vehicle also gets larger wheels and off-road tires, along with robust protective parts like steel front and rear bumpers, skid plates and brush guards.

The 4Runner TRD Surf Concept is no less appealing, with its beachy styling and 80s inspiration.

These two models are not only beautiful, but also demonstrate Toyota's commitment to those who love to explore and adventure in the outdoors.

With more than half of the components replaced with new parts, this is certainly a memorable event in the automotive industry.

Thanh Vũ
RELATED NEWS

Toyota faces difficulties in the global market

|

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

|

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

|

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.

Progress of deploying a series of bridges over the Red River and Duong River

|

Hanoi - bridge projects over the Red River and Duong River are being implemented simultaneously, striving to be completed before the APEC 2027 Summit.

Vietnam U18 women's volleyball team has a favorable start at the 2026 AFC U18 Championship

|

The Vietnam U18 women's volleyball team had an impressive debut at the 2026 Asian Championship when they defeated U18 Taiwan (China) with a score of 3-0.

A year of rearranging the country - Compact, close to the people, effective

|

At 8:10 PM on July 1, 2026, Lao Dong Newspaper respectfully introduces to readers the documentary "One year of rearranging the country - Compact, close to the people, effective" produced by Vietnam Television. The work has a duration of 30 minutes, focusing on reflecting the largest overhaul of the administrative apparatus in the 40-year history of Doi Moi, in order to prepare for the new era of development of the country.

National A01 combination valedictorian chooses self-study, understands the essence to achieve high scores

|

Hung Yen - A male student from An Thi High School became the national valedictorian of the A01 combination with 29.75 points thanks to a learning method that emphasizes understanding the essence and self-study spirit.

Stocks increase in the first trading session of Q3/2026

|

Cash flow pouring into large-cap groups helped the stock market maintain its green color.

Toyota faces difficulties in the global market

Văn Thắng |

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

Thanh Vũ |

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

Gia Minh |

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.