Toyota Unveils Land Cruiser ROX and 4Runner TRD Surf Concept

Thanh Vũ |

At the 2025 SEMA exhibition in the US, Toyota made a strong impression with two new pickup models: the Land Cruiser ROX Concept and the 4Runner TRD Surf Concept.

Both models are specifically designed to encourage an open-air driving experience, with a design that eliminates the roof and D-pillars, creating an airy, open space.

The Land Cruiser ROX Concept is reimagined with many unique custom parts. This is the brainchild of Toyota's Calty Design Research studio, where the design team focused on creating the perfect off-road vehicle that allows the driver to blend in with nature.

The C-pillar is cut, the D-pillar is deleted, and the roof is completely removed, creating a new, sturdy frame to compensate for the lost rigidity. A specially designed panoramic roof with a soft top, along with custom glass-free doors, provide a close-to-the-sky experience.

The vehicle also gets larger wheels and off-road tires, along with robust protective parts like steel front and rear bumpers, skid plates and brush guards.

The 4Runner TRD Surf Concept is no less appealing, with its beachy styling and 80s inspiration.

These two models are not only beautiful, but also demonstrate Toyota's commitment to those who love to explore and adventure in the outdoors.

With more than half of the components replaced with new parts, this is certainly a memorable event in the automotive industry.

Thanh Vũ
RELATED NEWS

Toyota faces difficulties in the global market

|

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

|

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

|

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.

KOC still "covers" livestreams of Make Sense hairspray after the case of goods of the same brand being temporarily seized

|

Many KOCs still "cover" livestreaming, selling Make Sense hairspray products after the Market Management force temporarily seized a warehouse of the same brand.

Lam Dong, Ho Chi Minh City are reviewing resignation records according to Decree 178

|

After the request of the Ministry of Home Affairs, Lam Dong province and Ho Chi Minh City have urgently reviewed dossiers and inspected the settlement of policies for retirees according to Decree 178/2024.

Forecast of thunderstorms in the area this afternoon and tonight, with heavy rain in some places over 80mm

|

Forecast for the afternoon and night of September 7, the area from Quang Tri to Da Nang, the east of Quang Ngai province and the Central Highlands is likely to have thunderstorms, with heavy rain in some places over 80mm.

Announcing decisions to transfer and appoint 2 new Deputy Inspectors General of the Government

|

On the morning of September 7, the Government Inspectorate held a ceremony to announce the Prime Minister's decision on the transfer and appointment of personnel to hold the position of Deputy Inspector General of the Government.

Toyota faces difficulties in the global market

Văn Thắng |

The global output of Toyota Motor Corp in the period from April to September 2024 decreased by 7% compared to 2023.

New generation Toyota Camry revealed at VMS 2024

Thanh Vũ |

Toyota Camry 2025 promises to be one of the notable highlights at the Vietnam Motor Show (VMS 2024).

Toyota Vietnam increases localization rate, reaching nearly 1,000 products

Gia Minh |

Currently, Toyota has a total of 5 domestically assembled car models and has 13 purely Vietnamese suppliers, bringing the total number of localized products to nearly 1,000 products of all kinds.