Many forms of propaganda
Every day I open my phone to watch the news. On the Da Nang Trade Union fanpage, there is a lot of information about new policies, support programs or activities for workers that are updated very quickly. Thanks to that, I do not miss the benefits for myself and also feel that the Trade Union is much closer" - Ms. Tran Thi Ngoc, a worker at an electronics enterprise in Hoa Cam Industrial Park, Da Nang city - shared.
Ms. Ngoc's feeling is also what many young workers are experiencing. In the context that most workers in industrial parks use smartphones, the Trade Union organization needs to change its operating methods, innovate propaganda methods to catch up with the rhythm of life of union members.
Mr. Le Van Dai - Standing Vice Chairman of Da Nang City Labor Federation - said that in the first 6 months of 2026, the propaganda work of the city's Trade Union levels has been innovated with many rich forms. Contests on digital platforms, TikTok contest "With Trade Union - with Sharing", online photo and video contest "Beauty of Labor", cultural and sports programs, sports festivals, youth workers' festivals, gameshows "Happy and Healthy After Work"... have attracted a large number of union members to participate.
In particular, nearly 1,500 news and articles were posted on the City Trade Union's fanpage and about 1,000 news and articles on the electronic information portal, helping to reach about 85% of union members and workers.
Innovation to operate without distance
Not only changing the way of propaganda, many grassroots trade unions in Da Nang are also innovating activities to care for union members. Instead of one-way propaganda, many units organize sports festivals, workers' festivals, cultural and musical exchanges, online competitions and playgrounds on social networks, creating space for union members to both entertain and connect with the Trade Union organization.
In addition, models such as "Trade Union Hands - a loving support", "Doctors accompany union members", "Quick Response Team", "Wings of Dreams", youth startup forums and many health care and union member support activities continue to be implemented by commune and ward trade unions and grassroots trade unions.
According to Mr. Le Van Dai, in the coming time, the City Labor Federation will continue to promote digital transformation, improve the quality of communication work, put the Da Nang Trade Union App into operation and strongly innovate operating methods. The overarching goal is to take union members and workers as the center, so that each program, each activity originates from practical needs, bringing practical value to workers.
